ASSIGNMENTWe were asked to choose a poorly designed logo that is ineffective, and redesign it.
SCHOOL
School of Visual Arts
New York, NY
COURSE
Design & Intentions
INSTRUCTOR
Milton Glaser
ASSIGNMENTWe were asked to create a new identity for a dead, dying, or defunct brand. The final product was a bound brand standards guide.
SCHOOL
Academy of Art
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
ASSIGNMENTRebrand existing company in a new, modern way. In many cases, these companies had badly defined brands so this was meant to create something fresh and new.
SCHOOL
Polytechnic of Zagreb, IT Design
Zagreb, Croatia
COURSE
Visual Communications Design
INSTRUCTOR
Jana Ziljak-Vujic
Assistant: Vesna Ugljesic
ASSIGNMENTThis was our major project for 5th semester. We had the choice of doing literally anything. I used to live in Toronto, Canada, and was never a fan of the Toronto Transit Commission's (TTC) design and overall look.
I really enjoy the thought processes that go into branding and thought this would be a great challenge, given all the different collateral that goes into a public transport system, especially in a city like Toronto.
SCHOOL
Billy Blue College of Design
Sydney, Australia
COURSE
Bachelor of Design (Multimedia Design)
INSTRUCTOR
ASSIGNMENTThe assignment for class was to redesign an existing airline brand from top to bottom. A paper system, a standards manual, and a set of applications were to be included upon completion.
SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Identity 2
INSTRUCTOR
Bill Reuter
ASSIGNMENTRequired of B.F.A. Graphic Design majors during their last semester. The purpose of this course is to develop the student's work and portfolio simultaneously. Entrance to the Capstone is contingent upon approval by an adjudicating committee composed of full/adjunct professors in the Department of Art. Prior to beginning the Capstone, the student is required to present his/her proposal project for the Capstone to the committee. This presentation should include work from previous courses, influences, and directions for future growth as well as a concise agenda for the Capstone. This class is dedicated to refining a student's: design abilities, theories, and stylistic approaches in graphic design. Special emphasis will be given in preparing each student's portfolio, working knowledge and creativity of desired job before entering an interview. This class is for stretching the student to develop a level of design competence that reaches beyond current cultural standards while aiding them in finding their respective niche. Prerequisite: All required and additional courses for the B.F.A. in Graphic Design.
Basically, this was the accumulation of all of my work in my major. Capstone was open to all students to pursue something they were passionate about and wanted to explore. I was allowed to choose any client/project/direction I wanted.
SCHOOL
Lipscomb University
Nashville, Tennessee
COURSE
Capstone
INSTRUCTOR
Professor Jonathan Gillette