TNT Post by Colin Dunn
ASSIGNMENT
Rebrand the official mail carrier of the Netherlands: TNT Post. The identity should reflect that TNT Post is transitioning from a public to a private organization and will face stiff competition. (Little did I know the company would be coming out with an official rebrand weeks later.)
Rebrand the official mail carrier of the Netherlands: TNT Post. The identity should reflect that TNT Post is transitioning from a public to a private organization and will face stiff competition. (Little did I know the company would be coming out with an official rebrand weeks later.)
SCHOOL
Willem de Kooning Academie
Rotterdam, Netherlands
Willem de Kooning Academie
Rotterdam, Netherlands
COURSE
Graphic Design
Graphic Design
INSTRUCTOR
Karin Mientjes
Karin Mientjes
Approach
I researched the company’s history and surveyed other nations postal branding systems. Avoiding clich�s like the post horn, I focused on symbols of the postal system and the Netherlands. I combined security patterns found on the inside of envelopes with a shield symbol, derived from the Netherlands coat of arms, to create a flexible identity system.
Sketches and Process
Solution
Colin’s Website
DATE: May.19.2011
POSTED BY: Lauren DickensCATEGORY: Service COMMENTS:
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