The Langham by Stephan Angoulvant
ASSIGNMENT
Reinvent the identity of a luxury Langham Hotel.
Reinvent the identity of a luxury Langham Hotel.
SCHOOL
Art Center College of Design
Pasadena, CA
Art Center College of Design
Pasadena, CA
COURSE
Identity Systems
Identity Systems
INSTRUCTOR
Gloria Kondrup
Gloria Kondrup
Approach
This identity aims to reinvigorate the Langham brand, making it more relevant and memorable in the landscape of luxury hotels. The new design engages travelers through distinctive color palettes, captivating photography and elegant word marks developed for each hotel.
A flexible logotype and design language was developed to be adapted to each of the Langham’s hotels, aiming to be an emblem of sophistication and style. The materials below — specifically developed for the Langham Pasadena — draw heavily from the hotel’s long-standing history and the prestige it aims to uphold to this day.
Sketches & Process
Solution
DATE: Mar.15.2011
POSTED BY: Lauren DickensCATEGORY: Hospitality COMMENTS:
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