Rolling Stone by Anthony Stimola
ASSIGNMENT
The project was to take a dead, dying or defunct brand and bring them back to life. We were ask to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. The final product was a brand standards manual that spelled out the history, growth, and new direction of the brand by showing the brands new logo, language, audience and extensions.
The project was to take a dead, dying or defunct brand and bring them back to life. We were ask to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. The final product was a brand standards manual that spelled out the history, growth, and new direction of the brand by showing the brands new logo, language, audience and extensions.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
Nature of Identity
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
Approach
My concept was to bring the one time counter culture leader to its former glory. By exploring how the counter culture exists in our modern world, I looked towards doing what is seemingly impossible. I took the passion of the counter culture and brought the structure of a well formed media source to the table to build the next generations culture and media source.
Sketches & Process
Solution
Anthony Stimola’s website
DATE: Mar.22.2011
POSTED BY: Lauren DickensCATEGORY: Culture COMMENTS:
TAGS: culture, magazine, rolling stone, student,
Comments › Jump to Most Recent
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.