Rishi Tea by Vanessa Wainwright
ASSIGNMENT
For this assignment we were asked to define a whole new brand for a variety of different organizations. We needed to first define what was wrong with the current branding and figure out a way to solve this issue. We had the option of choosing a large company, a local business, or to define a new organization. The process began with a new logo concept and branched into collateral material, environmental graphics and exhibit design.
For this assignment we were asked to define a whole new brand for a variety of different organizations. We needed to first define what was wrong with the current branding and figure out a way to solve this issue. We had the option of choosing a large company, a local business, or to define a new organization. The process began with a new logo concept and branched into collateral material, environmental graphics and exhibit design.
SCHOOL
Milwaukee Institute of Art & Design
Milwaukee, WI
Milwaukee Institute of Art & Design
Milwaukee, WI
COURSE
Identity Design
Identity Design
INSTRUCTOR
Phil Belair
Phil Belair
Approach
When beginning this project I wanted to work with a local business in Milwaukee, WI. I chose to re-brand Rishi tea because I felt that their logo had a dated quality that did not identify them in the tea market. I felt that many tea brands were creating energetic, uplifting and eye catching designs that made them stand out against other products like energy drinks and coffee. I felt that Rishi Tea’s brand identity was too muted and organic compared to other products on the shelves. I wanted to aid them in branding towards a younger demographic rather than the traditional British tea feel.
Sketches and Process
Solution
Vanessa Wainwright’s Website
DATE: Jan.06.2011
POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: rishi tea, stationery, style guide, typography,
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