Polaroid by Roger Wang
We were asked to choose an American brand which could be defunct, gone long time ago, or in decline, and our mission is to reinvent and revitalize it, give the brand a new meaning. The final deliverable was an identity guidebook introducing the new brand, its audience, logo specs, and brand extensions etc.
Academy of Art University
San Francisco
Nature of Identity
Hunter Wimmer
Approach
Polaroid, a once beloved company is having hard time transforming itself in a highly competitive industry due to the slowness and reluctance entering the digital world. I took my enthusiasm for Polaroid and wanted to reinvent it to a whole new level from a fresh perspective. In the process of generating concept, I found out that Polaroid has created something extraordinary, not just cameras and films, but created emotional bond among people which let us share and enjoy the happiness of instant gratifications. The brand has brought the spirt of sharing and spontaneity to life and it is considered the first social networking since it was born. It is the very core that exists among society will never fades despite the rapidly changing of technology. Bearing that in mind, I reassessed and repositioned the brand, then bring the concept further by transforming Polaroid into a high-tech cellphone company dealing with social media products and services which I imagine it to become “the future of social networking”
Sketches and Process
Solution
Roger’s Website
DATE: May.03.2011
POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
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