Maruchan Ramen by Joshua Long
We were asked to choose an existing product and shift the brand to a different audience.
Hartford Art School
Hartford, Connecticut
Design System
Deb Kline
Approach
For my project I picked Maruchan Ramen and instead of the typical college audience I targeted mothers and health conscious people looking for quick meals. We were also asked to design the product within a series so I designed three flavors of soup bowls and a box which would hold 5 noodle packs.
I approached the project with hefty amount of research. I tried to figure out what ramen the noodle could be if approached right. Once I realized it would be a unique fit to target a mature audience, I started a type study that would fit the audience. I created the dishes and shot them myself, although not as tasty as they look they had the feel that I was looking to achieve. Modern, light, and deliciously easy to make was my goal for the new Maruchan Ramen.
Sketches and Process
Solution
Joshua Long’s Website
DATE: May.19.2010
POSTED BY: ArminCATEGORY: Food COMMENTS:
TAGS: light, packaging, ramen maruchan, white,
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