London 2012 by Joe Tornatzky and Charlie Fingal
ASSIGNMENT
We were instructed to rebrand the 2012 London Olympics with a new logo and supporting materials.
We were instructed to rebrand the 2012 London Olympics with a new logo and supporting materials.
SCHOOL
California State University Long Beach
Long Beach, CA
California State University Long Beach
Long Beach, CA
COURSE
INSTRUCTOR
Archie Boston
Archie Boston
Approach
My team-member and I focused on building a more universally accepted logo for the 2012 London Olympics. For such a global event we felt like the past Olympic logos were too specific to their location.
Sketches and Process
Solution
Joe Tornatzky’s Website
Charlie Fingal’s Website
DATE: Jul.29.2010
POSTED BY: BryonyCATEGORY: Sports COMMENTS:
TAGS: logo, london 2012, poster, shoe,
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