ASSIGNMENT To redesign the logo and branding for Lightolier, an architectural lighting company.
SCHOOL School of Visual Arts New York City
COURSE Senior Portfolio
INSTRUCTOR Dirk Kammerzell
Approach
Lightolier is a high-end lighting company selling lamps to architects and businesses. Lightolier was one of the first companies to sell lamps a century ago and are still leaders in innovative lighting today. This identity conveys their trusted heritage, leading-edge technology, and clean high-end lamp design.
Sketches and Process
Solution
Stationery set and covers of a product catalogue.
Inside spread of a product catalogue.
A holiday gift to customers and suppliers.
A friendly Lightolier delivery person. The type of lamp and weight is indicated on the side of each Lightolier shipping box.
Website, product detail.
Website homepage.
Website hidden page. Appears when user hits the light switch on the footer of every page. Provides green lighting tips & facts, and what Lightolier is doing to help save energy.
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