Justice Madison by C.Tyson Jones
ASSIGNMENT
To identify a brand who's identity was not effectively communicating with it's target demographic. To redesign that company's identity in order to increase recognizability and communication.
To identify a brand who's identity was not effectively communicating with it's target demographic. To redesign that company's identity in order to increase recognizability and communication.
SCHOOL
Portland Community College
Portland, OR
Portland Community College
Portland, OR
COURSE
Graphic Design 5: Branding
Graphic Design 5: Branding
INSTRUCTOR
Matt Morasky
Matt Morasky
Approach
Justice Madison cycles is a high-end custom bike frame fabricator. The company was named after the founder’s daughter, and the subsequent branding was centered around her. The problem was that this homage didn’t communicate the company’s ideals of performance, strength, and craftsmanship. I tried to increase the effectiveness of the company’s brand, while still maintaining some connection to the owner’s original vision.
Sketches and Process
Solution
C.Tyson Jones’s Website
DATE: Jun.08.2010
POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: icon, justice madison, logo,
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