Franzia by Amy Kline
ASSIGNMENT
We were asked to rebrand a product of our choosing. I redesigned the logo, brand identity, packaging, and expanded the brand at least one step further.
We were asked to rebrand a product of our choosing. I redesigned the logo, brand identity, packaging, and expanded the brand at least one step further.
SCHOOL
Maryland Institute College of Art
Baltimore, MD
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design
Graphic Design
INSTRUCTOR
Ellen Lupton
Ellen Lupton
Approach
I felt like Franzia boxed wine had a package that had a more upscale and classy feel to it when in reality Franzia isn’t typically considered an upscale wine. It usually has a younger audience, and is enjoyed for its cheap price. I wanted to make it feel classic, but in a fun, less serious way. I toyed with the idea of drawing inspiration from 70’s poster design but ended up going for a more kitschy diner feel.
Sketches and Process
Solution
DATE: Jan.07.2011
POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: franzia, lanyard, packaging, typography, van,
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