Food
Mike & Ike by Nicolet Schenck
ASSIGNMENT
The assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.
The assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.
SCHOOL
Maryland Institute College of Art
Baltimore, MD
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
Graphic Design I
INSTRUCTOR
Ellen Lupton
Ellen Lupton
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DATE: Apr.21.2011
POSTED BY: Lauren DickensCATEGORY: Food COMMENTS:
Toft Dairy by Cassy Jean Bindis
ASSIGNMENT
Students were asked to design an identity system for a given sector of the market: Food and Beverage. We were asked to choose an existing company, get it approved, research it, redesign the identity and stationery set and finally pull it all together in a standards manual. The standards manual had to include the following: intro, mark, basic standards, color, typography, stationery system, web site, an innovative creation for the company and logo placements on objects and ephemera.
Students were asked to design an identity system for a given sector of the market: Food and Beverage. We were asked to choose an existing company, get it approved, research it, redesign the identity and stationery set and finally pull it all together in a standards manual. The standards manual had to include the following: intro, mark, basic standards, color, typography, stationery system, web site, an innovative creation for the company and logo placements on objects and ephemera.
SCHOOL
Bowling Green State University
Bowling Green, Ohio
Bowling Green State University
Bowling Green, Ohio
COURSE
Identity Design
Identity Design
INSTRUCTOR
Matt Davis
Matt Davis
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DATE: Jun.30.2010POSTED BY: BryonyCATEGORY: Food COMMENTS:
TAGS: color palette, packaging, standards, stationery, toft dairy, typography,
Fujiya Japanese Cuisine by Chloe Scheffe
ASSIGNMENT
Redesign the logo of a local restaurant of your choice. Also create a stationery system, standards guide, menu and three collateral pieces of your choice.
Redesign the logo of a local restaurant of your choice. Also create a stationery system, standards guide, menu and three collateral pieces of your choice.
SCHOOL
Seattle Central Community College
Seattle, WA
Seattle Central Community College
Seattle, WA
COURSE
Graphic Design VI
Graphic Design VI
INSTRUCTOR
Tom Lenon
Tom Lenon
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DATE: Jun.09.2010POSTED BY: BryonyCATEGORY: Food COMMENTS:
TAGS: brand book, collateral, fujiya, icon, logo, menu, packaging, stationery,
Babycakes by Tine Wahl
ASSIGNMENT
This was a project for the whole semester. I had to choose any company I liked and rebrand their whole system including logo, advertising, applications, and interactive media (iPhone). There needed to be an underlying key insight into the brand that served as the basis for all of our design decisions. We wrote out a creative brief with a target audience, business goal, etc. We also needed to create a user journey that showed how a customer might stumble upon our brand and find our iPhone app/website/etc useful and keep coming back.
This was a project for the whole semester. I had to choose any company I liked and rebrand their whole system including logo, advertising, applications, and interactive media (iPhone). There needed to be an underlying key insight into the brand that served as the basis for all of our design decisions. We wrote out a creative brief with a target audience, business goal, etc. We also needed to create a user journey that showed how a customer might stumble upon our brand and find our iPhone app/website/etc useful and keep coming back.
SCHOOL
School of Visual Arts
New York, NY
School of Visual Arts
New York, NY
COURSE
Advertising, Interaction, Design, the Future
Advertising, Interaction, Design, the Future
INSTRUCTOR
Wade Convay, Carla Echevarria
Wade Convay, Carla Echevarria
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DATE: Jun.03.2010POSTED BY: BryonyCATEGORY: Food COMMENTS:
TAGS: applications, cart, coasters, icon, iphone application, logo, packaging,
Maruchan Ramen by Joshua Long
ASSIGNMENT
We were asked to choose an existing product and shift the brand to a different audience.
We were asked to choose an existing product and shift the brand to a different audience.
SCHOOL
Hartford Art School
Hartford, Connecticut
Hartford Art School
Hartford, Connecticut
COURSE
Design System
Design System
INSTRUCTOR
Deb Kline
Deb Kline
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DATE: May.19.2010POSTED BY: ArminCATEGORY: Food COMMENTS:
TAGS: light, packaging, ramen maruchan, white,
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Designing corporate and brand identities and full development of printed and digital matter for clients and us.