Fast Food
Dairy Queen by Edrea Lita
ASSIGNMENT
Pick a company (any company) with an existing brand and redesign it. The assignment was broken out into 3 sub-assignments which took the entire semester to complete:
Assignment 1: Make a research document and presentation on the company's current brand positioning, and the positioning of its competitors.
Assignment 2: Create 3 logotypes and stationery sets
Assignment 3: Pick 1 of the 3 branding concepts and create a styleguide with brand applications.
Pick a company (any company) with an existing brand and redesign it. The assignment was broken out into 3 sub-assignments which took the entire semester to complete:
Assignment 1: Make a research document and presentation on the company's current brand positioning, and the positioning of its competitors.
Assignment 2: Create 3 logotypes and stationery sets
Assignment 3: Pick 1 of the 3 branding concepts and create a styleguide with brand applications.
SCHOOL
York University/Sheridan College
Toronto, Ontario Canada
York University/Sheridan College
Toronto, Ontario Canada
COURSE
Corporate Identity Design
Corporate Identity Design
INSTRUCTOR
Annette Blum
Annette Blum
Continue reading this entry
DATE: Apr.20.2010
POSTED BY: ArminCATEGORY: Fast Food COMMENTS:
TAGS: brand positioning, guidelines, logo, research, stationery,
Or Jump
(Page 1 of 1)
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.