ElephantTalk is a “supplier of choice of all telecommunications and content services for the B-2-B customer.” My approach was to access the brand name, and dive into the primitive and notable shapes that represent the name. After sketching simple elephant shapes I noticed a similarity between the elephant head and the quotation mark. Once this similarity was found I began to create a shape that worked as both an elephant head and a quotation. The heads face to represent a communication factor, and I chose lively colors to help the logo stand out as well as bring a contemporary aesthetic.