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Elephanttalk by Colin Miller

Lead Image

ASSIGNMENT
Rebrand a unrecognized company with the intention to bring the brand more modern consciousness.
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SCHOOL
The Art Institute of Pittsburgh
Pittsburgh, PA
COURSE
Portfolio
INSTRUCTOR
Ron Miller
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Approach

ElephantTalk is a “supplier of choice of all telecommunications and content services for the B-2-B customer.” My approach was to access the brand name, and dive into the primitive and notable shapes that represent the name. After sketching simple elephant shapes I noticed a similarity between the elephant head and the quotation mark. Once this similarity was found I began to create a shape that worked as both an elephant head and a quotation. The heads face to represent a communication factor, and I chose lively colors to help the logo stand out as well as bring a contemporary aesthetic.

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Sketches and Process

Elephanttalk by Colin Miller

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Solution

Elephanttalk by Colin Miller

Elephanttalk by Colin Miller

Elephanttalk by Colin Miller

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Colin Miller’s Website



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DATE: Jun.21.2010|POSTED BY: Armin|CATEGORY: Logistics| COMMENTS:

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