Destination
Childress Vineyards by Emily Cuthbertson
ASSIGNMENT
In my independent study, I was given free reign to create my own curriculum or project for the semester. I decided to develop a brand refresh campaign for Childress Vineyards of Lexington, North Carolina. Upon choosing the type of project I would complete, and the company I would focus on, it was up to me to decide what components of the campaign to include and what the timeline was going to be. I began in January, 2011 and completed the project in May, 2011.
In my independent study, I was given free reign to create my own curriculum or project for the semester. I decided to develop a brand refresh campaign for Childress Vineyards of Lexington, North Carolina. Upon choosing the type of project I would complete, and the company I would focus on, it was up to me to decide what components of the campaign to include and what the timeline was going to be. I began in January, 2011 and completed the project in May, 2011.
SCHOOL
University of North Carolina
Charlotte, North Carolina
University of North Carolina
Charlotte, North Carolina
COURSE
ARTA 3800 Independent Study in Art
ARTA 3800 Independent Study in Art
INSTRUCTOR
Kimberly Hoover
Kimberly Hoover
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DATE: Jun.21.2011
POSTED BY: Lauren DickensCATEGORY: Destination COMMENTS:
Cambridge by Shi-Min Chin
ASSIGNMENT
We were asked to choose a city and brand it, carrying the brand throughout a series of deliverables of our choice that would best emphasize our concept, and that had to include a logo, signage, print piece, website, and 3D sculpture. It had to be a city we could visit, get a feel for, and take our own pictures of.
We were asked to choose a city and brand it, carrying the brand throughout a series of deliverables of our choice that would best emphasize our concept, and that had to include a logo, signage, print piece, website, and 3D sculpture. It had to be a city we could visit, get a feel for, and take our own pictures of.
SCHOOL
New England School of Art & Design
Boston
New England School of Art & Design
Boston
COURSE
Grad Studio 2
Grad Studio 2
INSTRUCTOR
Eike Wintzer
Eike Wintzer
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DATE: Jun.07.2011POSTED BY: Lauren DickensCATEGORY: Destination COMMENTS:
Um-El Fahem by Nadav Shtreimer and Enav Tomer
ASSIGNMENT
We were randomly given an Israeli city and had to completely re-brand it under our own new concept. we got "Um-El Fahem", a very much conflicted arab city located on the boundary between the "territories" and israel.
We were randomly given an Israeli city and had to completely re-brand it under our own new concept. we got "Um-El Fahem", a very much conflicted arab city located on the boundary between the "territories" and israel.
SCHOOL
Shenkar College of Engineering and Design
Ramat-Gan, Israel
Shenkar College of Engineering and Design
Ramat-Gan, Israel
COURSE
Branding design
Branding design
INSTRUCTOR
Noy Neayman
Noy Neayman
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DATE: Feb.24.2011POSTED BY: Lauren DickensCATEGORY: Destination COMMENTS:
Boston by Chilly Phoeung
ASSIGNMENT
This assignment was my degree project, so I was able to do anything I wanted. But I knew I wanted to do branding and I've seen very successful city branding. I decided to do one for my hometown of Boston.
This assignment was my degree project, so I was able to do anything I wanted. But I knew I wanted to do branding and I've seen very successful city branding. I decided to do one for my hometown of Boston.
SCHOOL
Massachusetts College of Art and Design
Boston, MA
Massachusetts College of Art and Design
Boston, MA
COURSE
Senior Degree Project
Senior Degree Project
INSTRUCTOR
Brian Lucid
Brian Lucid
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DATE: Aug.02.2010POSTED BY: BryonyCATEGORY: Destination COMMENTS:
TAGS: advertising, bag, banner, boston, gap, logo, poster, variations,
Tel Aviv-Yafo by Michelle Haft
ASSIGNMENT
To rebrand any city in the world. Final deliverable was a brand systems book with a series of brand applications.
To rebrand any city in the world. Final deliverable was a brand systems book with a series of brand applications.
SCHOOL
Portfolio Center
Atlanta, GA
Portfolio Center
Atlanta, GA
COURSE
City Branding
City Branding
INSTRUCTOR
Eric Miller
Eric Miller
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DATE: Apr.22.2010POSTED BY: ArminCATEGORY: Destination COMMENTS:
TAGS: guidelines, Israel, logo, mood board, signature drink, stationery, tel aviv-yafo, website,
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