Culture
Rolling Stone by Anthony Stimola
ASSIGNMENT
The project was to take a dead, dying or defunct brand and bring them back to life. We were ask to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. The final product was a brand standards manual that spelled out the history, growth, and new direction of the brand by showing the brands new logo, language, audience and extensions.
The project was to take a dead, dying or defunct brand and bring them back to life. We were ask to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. The final product was a brand standards manual that spelled out the history, growth, and new direction of the brand by showing the brands new logo, language, audience and extensions.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
Nature of Identity
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
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DATE: Mar.22.2011
POSTED BY: Lauren DickensCATEGORY: Culture COMMENTS:
TAGS: culture, magazine, rolling stone, student,
Borderline by Tom Huveners
ASSIGNMENT
As a final assignment we were asked to brand the new Cumulus design event so they had about 17 ideas to choose from. Cumulus Association organizes a design conference each year at a different school in a different country. This year's name was "Borderline — Pushing design over the limit" and was organized by our school. The assignment consisted of a complete branding exercise: logo(type), stationery, bag, pen, branding guidelines, and an extra item.
As a final assignment we were asked to brand the new Cumulus design event so they had about 17 ideas to choose from. Cumulus Association organizes a design conference each year at a different school in a different country. This year's name was "Borderline — Pushing design over the limit" and was organized by our school. The assignment consisted of a complete branding exercise: logo(type), stationery, bag, pen, branding guidelines, and an extra item.
SCHOOL
Media & Design Academie
Genk, Belgium
Media & Design Academie
Genk, Belgium
COURSE
Functional Graphic
Functional Graphic
INSTRUCTOR
W. de Buck
W. de Buck
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DATE: Jun.17.2010POSTED BY: ArminCATEGORY: Culture COMMENTS:
TAGS: borderline, cumulus, guidelines, icon, stationery, website,
Spy Museum by Aubrey Birkholtz, Dave Mason and Sarah DeGarmo
ASSIGNMENT
We were asked to do a re-branding campaign for an existing museum. It was to be comprised of a logo, letterhead system, advertisements, museum signage, website, web advertisement, packaging/bags, collateral, and a final display. We were allowed to choose the museum we wanted out of a list of around 15. We had to have all components of a campaign and it had to be relatable to the actual museum.
We were asked to do a re-branding campaign for an existing museum. It was to be comprised of a logo, letterhead system, advertisements, museum signage, website, web advertisement, packaging/bags, collateral, and a final display. We were allowed to choose the museum we wanted out of a list of around 15. We had to have all components of a campaign and it had to be relatable to the actual museum.
SCHOOL
Kansas State University
Manhattan, KS
Kansas State University
Manhattan, KS
COURSE
Senior Studio
Senior Studio
INSTRUCTOR
Mervi Pakaste
Mervi Pakaste
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DATE: Jun.15.2010POSTED BY: BryonyCATEGORY: Culture COMMENTS:
TAGS: advertising, bus stop, custom typeface, logo, packaging, poster, spy musuem, stationery, website,
Experience Music Project + Science Fiction Museum by Marissa Winkler
ASSIGNMENT
We were asked to choose an existing company, organization, or product with either global or local impact to redesign. The final deliverables were logo (with variations if needed), applications including stationery, and a brief brand book detailing the specifications of the identity.
We were asked to choose an existing company, organization, or product with either global or local impact to redesign. The final deliverables were logo (with variations if needed), applications including stationery, and a brief brand book detailing the specifications of the identity.
SCHOOL
Parsons the New School for Design
New York, NY
Parsons the New School for Design
New York, NY
COURSE
Graphic Design 2
Graphic Design 2
INSTRUCTOR
Juliette Cezzar
Juliette Cezzar
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DATE: Jun.10.2010POSTED BY: ArminCATEGORY: Culture COMMENTS:
TAGS: experience music project, logo, photography, science fiction museum, stationery, t-shirt, website,
Children’s Playhouse by Ryan Simpson
ASSIGNMENT
Largely self-directed, this capstone course presents students an extraordinary opportunity to identify and and investigate an area of interest, using small client branding as the vehicle through which to present their findings. During the semester each student develops and completes an identity system for a small non-profit organization, the result of which is a coordinated campaign consisting of 5 projects carried from conception to final comprehensive.
Largely self-directed, this capstone course presents students an extraordinary opportunity to identify and and investigate an area of interest, using small client branding as the vehicle through which to present their findings. During the semester each student develops and completes an identity system for a small non-profit organization, the result of which is a coordinated campaign consisting of 5 projects carried from conception to final comprehensive.
SCHOOL
Appalachian State University
Boone, NC
Appalachian State University
Boone, NC
COURSE
Graphic Design V
Graphic Design V
INSTRUCTOR
Dr. Marilyn Smith
Dr. Marilyn Smith
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DATE: Jun.02.2010POSTED BY: BryonyCATEGORY: Culture COMMENTS:
TAGS: brand book, children's playhouse, exploration, icon, logo, posters, tshirt, website,
Adler Planetarium by Ashleigh Hotz
ASSIGNMENT
The task for the entire semester was to redesign an already existing brand/logo accompanied with a complete identity standards manual. We split into groups of four and were assigned an institution. My group was given high culture entertainment. And as a group we decided to do the Adler Planetarium in Chicago, IL. We researched together and then split off to do our own design.
The task for the entire semester was to redesign an already existing brand/logo accompanied with a complete identity standards manual. We split into groups of four and were assigned an institution. My group was given high culture entertainment. And as a group we decided to do the Adler Planetarium in Chicago, IL. We researched together and then split off to do our own design.
SCHOOL
Bowling Green State University
Bowling Green, OH
Bowling Green State University
Bowling Green, OH
COURSE
Brand/Identity Design
Brand/Identity Design
INSTRUCTOR
Matt Davis
Matt Davis
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DATE: May.10.2010POSTED BY: ArminCATEGORY: Culture COMMENTS:
TAGS: 100 sketches, adler planetarium, guidelines, logo, signage,
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Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.