Consumer Product
Lightolier by Yevgeniya Ryaboy
ASSIGNMENT
Redesign the corporate identity for Lightolier, a lighting manufacturer.
Redesign the corporate identity for Lightolier, a lighting manufacturer.
SCHOOL
School of Visual Arts
New York
School of Visual Arts
New York
COURSE
Typography
Typography
INSTRUCTOR
R. Poulin
R. Poulin
Continue reading this entry
DATE: May.31.2011
POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
TAGS: identity, lightolier, student,
Yazoo Beer Packaging by Holly Taylor
ASSIGNMENT
To create a new identity for an already existing brand by utilizing design elements, background research of the original brand identity and an all around fresh look.
To create a new identity for an already existing brand by utilizing design elements, background research of the original brand identity and an all around fresh look.
SCHOOL
Murray State University
Murray, KY
Murray State University
Murray, KY
COURSE
Graphic Design IV
Graphic Design IV
INSTRUCTOR
Jim Bryant
Jim Bryant
Continue reading this entry
DATE: May.25.2011POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
Polaroid by Roger Wang
ASSIGNMENT
We were asked to choose an American brand which could be defunct, gone long time ago, or in decline, and our mission is to reinvent and revitalize it, give the brand a new meaning. The final deliverable was an identity guidebook introducing the new brand, its audience, logo specs, and brand extensions etc.
We were asked to choose an American brand which could be defunct, gone long time ago, or in decline, and our mission is to reinvent and revitalize it, give the brand a new meaning. The final deliverable was an identity guidebook introducing the new brand, its audience, logo specs, and brand extensions etc.
SCHOOL
Academy of Art University
San Francisco
Academy of Art University
San Francisco
COURSE
Nature of Identity
Nature of Identity
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
Continue reading this entry
DATE: May.03.2011POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
Eveready by Ngoc Ngo
ASSIGNMENT
The assignment was to create a new identity for a forgotten, defunct or dying brand. We were asked to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. Upon completion of the course, I delivered a brand book containing research/analysis, brand standards and possible brand extensions.
The assignment was to create a new identity for a forgotten, defunct or dying brand. We were asked to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. Upon completion of the course, I delivered a brand book containing research/analysis, brand standards and possible brand extensions.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
Nature of Identity
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
Continue reading this entry
DATE: Mar.10.2011POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
Lightolier by Tine Wahl
ASSIGNMENT
To redesign the logo and branding for Lightolier, an architectural lighting company.
To redesign the logo and branding for Lightolier, an architectural lighting company.
SCHOOL
School of Visual Arts
New York City
School of Visual Arts
New York City
COURSE
Senior Portfolio
Senior Portfolio
INSTRUCTOR
Dirk Kammerzell
Dirk Kammerzell
Continue reading this entry
DATE: Mar.01.2011POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
TAGS:
Alagio Trend Starter by Hayley Martell
ASSIGNMENT
The assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.
The assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.
SCHOOL
Maryland Institute College of Art
Baltimore, MD
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
Graphic Design I
INSTRUCTOR
Ellen Lupton
Ellen Lupton
Continue reading this entry
DATE: Feb.15.2011POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
TAGS:
Manischewitz by Ariel Braverman
ASSIGNMENT
The assignment was to select a common, household product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall identity design.
The assignment was to select a common, household product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall identity design.
SCHOOL
Maryland Institute College of Art
Baltimore, MD
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
Graphic Design I
INSTRUCTOR
Ellen Lupton
Ellen Lupton
Continue reading this entry
DATE: Feb.01.2011POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
TAGS: identity, logotype, manischewitz, packaging,
Franzia by Amy Kline
ASSIGNMENT
We were asked to rebrand a product of our choosing. I redesigned the logo, brand identity, packaging, and expanded the brand at least one step further.
We were asked to rebrand a product of our choosing. I redesigned the logo, brand identity, packaging, and expanded the brand at least one step further.
SCHOOL
Maryland Institute College of Art
Baltimore, MD
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design
Graphic Design
INSTRUCTOR
Ellen Lupton
Ellen Lupton
Continue reading this entry
DATE: Jan.07.2011POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: franzia, lanyard, packaging, typography, van,
Rishi Tea by Vanessa Wainwright
ASSIGNMENT
For this assignment we were asked to define a whole new brand for a variety of different organizations. We needed to first define what was wrong with the current branding and figure out a way to solve this issue. We had the option of choosing a large company, a local business, or to define a new organization. The process began with a new logo concept and branched into collateral material, environmental graphics and exhibit design.
For this assignment we were asked to define a whole new brand for a variety of different organizations. We needed to first define what was wrong with the current branding and figure out a way to solve this issue. We had the option of choosing a large company, a local business, or to define a new organization. The process began with a new logo concept and branched into collateral material, environmental graphics and exhibit design.
SCHOOL
Milwaukee Institute of Art & Design
Milwaukee, WI
Milwaukee Institute of Art & Design
Milwaukee, WI
COURSE
Identity Design
Identity Design
INSTRUCTOR
Phil Belair
Phil Belair
Continue reading this entry
DATE: Jan.06.2011POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: rishi tea, stationery, style guide, typography,
Bagaboo by Laszlo Naske
ASSIGNMENT
For my thesis I decided to redesign the identity of the company Bagaboo, a manufacturer of messenger bags. At first I started to play with the forms and tried to make a visual and typographical gag, but I found that it wasn't tricky enough. So I tried a different approach, one that I was much more satisfied with.
For my thesis I decided to redesign the identity of the company Bagaboo, a manufacturer of messenger bags. At first I started to play with the forms and tried to make a visual and typographical gag, but I found that it wasn't tricky enough. So I tried a different approach, one that I was much more satisfied with.
SCHOOL
Hungarian Academy of Fine Arts
Budapest, Hungary
Hungarian Academy of Fine Arts
Budapest, Hungary
COURSE
Design Graphic
Design Graphic
INSTRUCTOR
Tamás Felsmann
Tamás Felsmann
Continue reading this entry
DATE: Dec.13.2010POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.