Alberto VO5 by Simi Mahtani
I decided to create a re-packaging of the Alberto VO5 hair care line for my design class. After discussing the idea with my professor, my challenge was to keep the same Alberto VO5 mark, while redesigning the graphics and packaging, to give the line more of an attitude. I was also tasked with designing an entire line for the updated packaging and products for the traditionally shampoo and conditioner only line.
Syracuse University
Syracuse, New York
Communications Design
Robert Cooney
Approach
I first examined the brand’s history and the competition that the it faced within its price range and product offerings. After determining that the target audience were predominately women who sought a haircare system, I tried to narrow down product lines into basic categories of care. I also wanted the line to be able to stand out on the shelf amongst its competitors and give it a consistent voice and attitude. Researching the brand’s rich American history made me move towards the style of using pop-art inspired illustrations from that time period to create a cast of women for the packages. Writing the copy for the bottles was fun and challenging — playing against the provoking illustrations and communicate the emotions of women who have had bad hair days. The hope is that by using the product, VO5 will rid you of your hair woes!
Sketches and Process
Solution
Simi Mahtani’s Website
DATE: Sep.20.2010
POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: Alberto VO5, packaging,
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.