Adler Planetarium by Ashleigh Hotz
The task for the entire semester was to redesign an already existing brand/logo accompanied with a complete identity standards manual. We split into groups of four and were assigned an institution. My group was given high culture entertainment. And as a group we decided to do the Adler Planetarium in Chicago, IL. We researched together and then split off to do our own design.
Bowling Green State University
Bowling Green, OH
Brand/Identity Design
Matt Davis
Approach
Through a lot of research we were able to fully understand the entire brand and its stakeholders. I actually took a trip and visited Adler to experience everything that it has to offer the community. My visit was extraordinary, Adler has so much to offer and excites nearly every sense in your body with so many hands-on activities and the 3-D theater. So because of my experience at Adler, I came up with the big idea to “Excite the Senses.” I then came home and started sketching, keeping in mind my big idea for the redesign.
Sketches and Process
As required by our instructor, we had to do around 100 sketches for this project. So the sketches shown are not the only ones I did they are just the ones I feel are most appropriate to this project and show how one sketch can lead to the next and so on.
Solution
DATE: May.10.2010
POSTED BY: ArminCATEGORY: Culture COMMENTS:
TAGS: 100 sketches, adler planetarium, guidelines, logo, signage,
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