Brand New Classroom is Closed
As much as we would love for all of our blogs to be successful both in the content they carry and the traffic they generate, not all are able to meet our goals all of the time. Despite a strong start, Brand New Classroom has shown a steady decline in the quality of student work we have received — no offense to those whose work we’ve shown lately, it’s just the way it goes. Additionally, the amount of time it takes to prepare each post is not worth the amount of traffic they receive. We love the idea of a forum where students’ identity work can be critiqued but we don’t have the time to make it that place. Maybe someone out there can take the premise we’ve set up and run with it on their own. Many thanks to all the students who have subjected themselves to the open and honest (and sometimes brutal) critiques of our readers during the short 16 months we published.
DATE: Sep.06.2011
POSTED BY: ArminCATEGORY: Announcement COMMENTS:
TAGS: announcement,
PBS by Dilek Turan
ASSIGNMENT
We were asked to redesign a corporate mark for a large corporation or non-profit organization. Along with our corporate marks, we had to design applications including a business card, letterhead, and envelope. We also had to present a graphic standards manual and our choice of a collateral selling device.
We were asked to redesign a corporate mark for a large corporation or non-profit organization. Along with our corporate marks, we had to design applications including a business card, letterhead, and envelope. We also had to present a graphic standards manual and our choice of a collateral selling device.
SCHOOL
Baruch College
New York, NY
Baruch College
New York, NY
COURSE
Art3055- Corporate Redesign
Art3055- Corporate Redesign
INSTRUCTOR
Terry Berkowitz
Terry Berkowitz
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DATE: Jun.30.2011POSTED BY: Lauren DickensCATEGORY: Entertainment COMMENTS:
Northwestern University Associated Student Government 2011 Presidential campaign by Anthony Del Gigante
ASSIGNMENT
Branding for Northwestern University Associated Student Government 2011 presidential campaign. Develop a brand that engages with students both online through social media and on campus with chalk (campaign finance restrictions render chalk the most cost-effective means of advertising).
Branding for Northwestern University Associated Student Government 2011 presidential campaign. Develop a brand that engages with students both online through social media and on campus with chalk (campaign finance restrictions render chalk the most cost-effective means of advertising).
SCHOOL
Northwestern University
Evanston, IL
Northwestern University
Evanston, IL
COURSE
Self-initiated
Self-initiated
INSTRUCTOR
Campaign Director: Max Brawer
Campaign Director: Max Brawer
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DATE: Jun.28.2011POSTED BY: Lauren DickensCATEGORY: Goverment COMMENTS:
Troop 1589 by Daniel Gunther
ASSIGNMENT
Re-brand a non-profit organization that you believe in.
Re-brand a non-profit organization that you believe in.
SCHOOL
International Academy of Design and Technology
Troy, MI
International Academy of Design and Technology
Troy, MI
COURSE
Branding
Branding
INSTRUCTOR
Benjamin Weisbrodt
Benjamin Weisbrodt
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DATE: Jun.23.2011POSTED BY: Lauren DickensCATEGORY: Non-Profit COMMENTS:
Childress Vineyards by Emily Cuthbertson
ASSIGNMENT
In my independent study, I was given free reign to create my own curriculum or project for the semester. I decided to develop a brand refresh campaign for Childress Vineyards of Lexington, North Carolina. Upon choosing the type of project I would complete, and the company I would focus on, it was up to me to decide what components of the campaign to include and what the timeline was going to be. I began in January, 2011 and completed the project in May, 2011.
In my independent study, I was given free reign to create my own curriculum or project for the semester. I decided to develop a brand refresh campaign for Childress Vineyards of Lexington, North Carolina. Upon choosing the type of project I would complete, and the company I would focus on, it was up to me to decide what components of the campaign to include and what the timeline was going to be. I began in January, 2011 and completed the project in May, 2011.
SCHOOL
University of North Carolina
Charlotte, North Carolina
University of North Carolina
Charlotte, North Carolina
COURSE
ARTA 3800 Independent Study in Art
ARTA 3800 Independent Study in Art
INSTRUCTOR
Kimberly Hoover
Kimberly Hoover
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DATE: Jun.21.2011POSTED BY: Lauren DickensCATEGORY: Destination COMMENTS:
Mastercard by Lunar Thuhang Le
ASSIGNMENT
For this assignment I had to redesign a well-known logo. I was allowed to choose any company I wanted with the approval from my professor. Along with the redesigned logo I had to create a business card, envelope, letterhead and a business application. I also had to design a Graphic Standards Manual.
For this assignment I had to redesign a well-known logo. I was allowed to choose any company I wanted with the approval from my professor. Along with the redesigned logo I had to create a business card, envelope, letterhead and a business application. I also had to design a Graphic Standards Manual.
SCHOOL
Baruch College
New York, New York
Baruch College
New York, New York
COURSE
Branding Design
Branding Design
INSTRUCTOR
Terry Berkowitz
Terry Berkowitz
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DATE: Jun.16.2011POSTED BY: Lauren DickensCATEGORY: Financial COMMENTS:
TAGS: mastercard, redesign, student,
International Student Identity Card by Jordan Jacobson
ASSIGNMENT
We were asked to identify an organization, business, audience/niche group that had a problem that could be solved though design.
We were asked to identify an organization, business, audience/niche group that had a problem that could be solved though design.
SCHOOL
University of Kansas
Lawrence, Kansas
University of Kansas
Lawrence, Kansas
COURSE
Designing for Change
Designing for Change
INSTRUCTOR
Jeremy Shellhorn
Jeremy Shellhorn
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DATE: Jun.14.2011POSTED BY: Lauren DickensCATEGORY: Service COMMENTS:
Verizon by Bryan Mendez
ASSIGNMENT
We were asked to come up with a well known company that could use a new logo. We could choose any company we wanted. I chose Verizon.
We were asked to come up with a well known company that could use a new logo. We could choose any company we wanted. I chose Verizon.
SCHOOL
Baruch College
New York, NY
Baruch College
New York, NY
COURSE
Corporate Design
Corporate Design
INSTRUCTOR
Terry Berkowitz
Terry Berkowitz
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DATE: Jun.09.2011POSTED BY: Lauren DickensCATEGORY: Technology COMMENTS:
Cambridge by Shi-Min Chin
ASSIGNMENT
We were asked to choose a city and brand it, carrying the brand throughout a series of deliverables of our choice that would best emphasize our concept, and that had to include a logo, signage, print piece, website, and 3D sculpture. It had to be a city we could visit, get a feel for, and take our own pictures of.
We were asked to choose a city and brand it, carrying the brand throughout a series of deliverables of our choice that would best emphasize our concept, and that had to include a logo, signage, print piece, website, and 3D sculpture. It had to be a city we could visit, get a feel for, and take our own pictures of.
SCHOOL
New England School of Art & Design
Boston
New England School of Art & Design
Boston
COURSE
Grad Studio 2
Grad Studio 2
INSTRUCTOR
Eike Wintzer
Eike Wintzer
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DATE: Jun.07.2011POSTED BY: Lauren DickensCATEGORY: Destination COMMENTS:
Lightolier by Yevgeniya Ryaboy
ASSIGNMENT
Redesign the corporate identity for Lightolier, a lighting manufacturer.
Redesign the corporate identity for Lightolier, a lighting manufacturer.
SCHOOL
School of Visual Arts
New York
School of Visual Arts
New York
COURSE
Typography
Typography
INSTRUCTOR
R. Poulin
R. Poulin
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DATE: May.31.2011POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
TAGS: identity, lightolier, student,
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.