Världens Minsta Skjortfabrik by Borde

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CLIENT

Trans­lat­ed as “The World’s Small­est Shirt Fac­to­ry”, the fac­to­ry pro­duces all hand-made shirts. Addi­tion­al­ly, they allow cus­tomers to be involved in the design of the shirt, with the abil­i­ty to influ­ence the fit and some­times even the final look.

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BRIEF

To cre­ate a logo that is both clas­sic and clever. Some­thing sim­ple, almost like an icon. It was impor­tant to con­sid­er the pos­si­bil­i­ty of using dif­fer­ent print sys­tems (like woven labels).

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APPROACH

Since swedish words can be dif­fi­cult to write—they are long and nor­mal­ly hard to remember—the idea was to reduce Världens Min­s­ta Skjort­fab­rik into four let­ters: VMSF. The nee­dles were the per­fect ele­ments to sep­a­rate them, while pro­vid­ing the sewing and cus­tom-made feel for customers—everything is black and white, no col­or was necessary. 

Since all of our shirts are made in Sweden (not in China) the logo represents the custom-made experience we deliver to our customers. Almost instantly the logo appeared to be exactly what we were looking for. In a beautiful way it incorporates the cleanliness and precision the brand stands for. It has a classical feel to it, still it’s innovative and interesting. Also, the look, shape, and style of it makes it easy to apply unto things such as tags and other printed materials. Occasionally the logo itself, actually acts as a source of inspiration. — Evelina Blomgren, Founder of Världens Minsta Skjortfabrik