Sport Zone by Santa Fé Associates

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CLIENT

Sport Zone is the most impor­tant Por­tuguese sports­wear chain of shops with a net­work of stores locat­ed in the coun­try’s main shop­ping cen­ters. Offer­ing a wide range of arti­cles and equip­ment from well known brands, Sport Zone has also been build­ing a strong port­fo­lio of its own brand options.

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BRIEF

Cre­ate a brand direct­ed to skaters and roller skaters. A brand able to chal­lenge famous inter­na­tion­al brands already estab­lished in a mar­ket where both style and per­for­mance dic­tate peo­ple’s choices. 

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APPROACH

A flex­i­ble and dar­ing iden­ti­ty for a brand that wants to con­quer a very com­pet­i­tive mar­ket. A brand which rep­re­sents the thrill of the ride in each and every prod­uct. Thus, and since every ride, as every skater, is a dif­fer­ent one, why not come up with a flex­i­ble brand—one that offers you sev­er­al image pos­si­bil­i­ties? This was the idea behind this project—creating a logo that adapts to chil­dren, teenagers, and adults as well, because, in spite of their dif­fer­ences, they all have the same irreverence. 

The skate market is a very special market, with a very specific target, that really values brands. Our main goal was to create a brand that would be valued and proudly shown by the customer during their activity. This was how LOBU was born—a free, dynamic, and young-spirited brand. These values are reflected in its design, in its flexible form as well as in the colors of its appealing and practical products. — Susana Barros, Business Manager of Sport Zone