CATEGORY

Comprehensive Identity Programs

LEVEL

Professional

RANK

Best of Category + Judge's Pick

DESIGN CREDITS

Executive Creative Director

Nicolas Aparicio

Senior Designers

Anastasia Laksmi
Junko Maegawa

Designer

Oeun Kwon

Illustrators

Filip Yip
Arthur Foliard

Photographer

Michael Friel

Writers

Ayo Seligman
Paisley Schade
Stephanie Simo

Production

Jill Imani

Client Managing Director

J.P. Sabarots


TAGS

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LINKS

Landor Associates
Nine Suns

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CLIENT

A new lux­ury win­ery in Napa Val­ley, CA. The prod­uct of a Chi­nese fam­ily who had the ambi­tion of cre­at­ing fine wines in the pre­em­i­nent Pritchard Hill region in St. Helena, CA. Due to the exclu­sive and lim­ited pro­duc­tion, their wines are avail­able to reg­is­tered mem­bers only, aver­ag­ing $250 a bot­tle, and also for on-premise high-end restau­rants for brand image purposes.


BRIEF

To name and develop the brand expe­ri­ence for a new lux­ury win­ery that cap­tures the appro­pri­ate wine cues from the cat­e­gory, while intro­duc­ing and hon­or­ing the Chi­nese her­itage of the fam­ily in a sub­tle and unex­pected manner.


APPROACH

Nine Suns ref­er­ences an ancient Chi­nese leg­end where ten suns took turns ris­ing in the sky. When they grew tired of the rou­tine and decided to raise all at once, lakes dried and crops per­ished. The God of Archery was sum­moned to save the land. He aimed. Nine suns fell, leav­ing the one needed to keep heaven and earth in per­fect bal­ance. The story and archery ref­er­ences the art and sci­ence of wine mak­ing. The cal­lig­ra­phy, God of Archery, and the three-legged sun­birds dress the brand in myth­i­cal flair.






We had the ambi­tion to cre­ate a super pre­mium wine brand like no other. We wanted to make sure the brand was rel­e­vant to the cat­e­gory but also addressed our Chi­nese her­itage. Together with Lan­dor we cre­ated the name Nine Suns that imme­di­ately con­nected the brand to a well-known Chi­nese leg­end. We were very impressed with their results as they broke cat­e­gory con­ven­tions. The breadth of the work gives us a story that we can con­tinue to build upon in the future. — Wai Chang, Pro­pri­etor of Nine Suns

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