A new luxury winery in Napa Valley, CA. The product of a Chinese family who had the ambition of creating fine wines in the preeminent Pritchard Hill region in St. Helena, CA. Due to the exclusive and limited production, their wines are available to registered members only, averaging $250 a bottle, and also for on-premise high-end restaurants for brand image purposes.
To name and develop the brand experience for a new luxury winery that captures the appropriate wine cues from the category, while introducing and honoring the Chinese heritage of the family in a subtle and unexpected manner.
Nine Suns references an ancient Chinese legend where ten suns took turns rising in the sky. When they grew tired of the routine and decided to raise all at once, lakes dried and crops perished. The God of Archery was summoned to save the land. He aimed. Nine suns fell, leaving the one needed to keep heaven and earth in perfect balance. The story and archery references the art and science of wine making. The calligraphy, God of Archery, and the three-legged sunbirds dress the brand in mythical flair.