Molitalia by Infinito

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CLIENT

A gro­cery man­u­fac­tur­ing com­pa­ny based in Lima, Peru.

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BRIEF

Found­ed in 1964, Moli­talia had nev­er renewed their iden­ti­ty, and had also pro­duced prod­ucts under the same trade­mark. The goal was to refresh and bring their iden­ti­ty up to date, main­tain­ing their equi­ties (the mill), and sep­a­rate the cor­po­ra­tion from the brand they use in their products.

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APPROACH

We gave a new life to the mill of Moli­talia, mak­ing it hip, friend­ly, and warm. We kept what makes the brand rec­og­niz­able, while allow­ing it to rep­re­sent the cor­po­ra­tion in the future.

Molitalia is one of the most important companies in the Peruvian food industry. Through its almost 50 years of history it has become a multi-brand and multi-category company. Due to the company’s growth it was necessary to build and strengthen a brand identity that embraces all of its brands and, at the same time, communicate the company’s seal and spirit. Infinito was a key partner in this project. They understood the values we pursued—dynamism, nearness, modernity, and innovation—and they achieved an identity work that reflected them neatly—we identify with it completely. — Ricardo Venegas, CEO of Molitalia Corporation