Latin American Design by IS Creative Studio

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CLIENT

A plat­form orga­ni­za­tion that aims to pro­mote Latin Amer­i­can Design worldwide.

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BRIEF

To cre­ate a brand that can tell about the vari­ety of cul­tures and col­ors that live in Latin Amer­i­can coun­tries and not iden­ti­fy with a spe­cif­ic coun­try itself. It has to rep­re­sent the pas­sion of the peo­ple and its inten­si­ty in a fresh and strong way.

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APPROACH

The logo rep­re­sents that beau­ti­ful moment when on a long brain­storm­ing the great idea hits you like light­ning. For the brand col­ors we did­n’t want to asso­ciate the brand to a sin­gle cor­po­rate col­or, we got inspired on the mul­ti­col­or feel of the psy­che­del­ic trop­i­cal Cumbia—we think it reflects the strength and vital­i­ty of the region.

The main idea for Latin American Design (LAD) is to raise awareness and to build a united community of Latin American designers creating a solid platform to share knowledge supporting educational endeavors. IS Creative worked on all phases of design, creating a compelling case with all visual information from various countries across diverse fields of study (design, art, literature, architecture, and gastronomy). The result is a powerful graphic identity that accurately represents what Latin American design is and its great development—not only economic but also cultural. — Himi Saito, Director of Latin American Design