A family business involved in the pork production trade that was founded 50 years ago. F. Ménard has over 1,000 employees and produces 20,000 hogs a week, which makes it one of Quebec’s top pork producers. F. Ménard exports most of its production (65%) to several countries around the world.
The mandate was manifold. By positioning the brand—We innovate for quality, a family tradition—we combined the two major strong points of the company: the capacity to innovate in order to offer the best quality meat on the market, and the safeguard of honesty-based family values handed down by its founder. The agency reviewed the architecture of the company’s brands, designed the logo—including the logo for the butcher shop—and created the brand’s platform for all the company’s points of contact with its various target clientele.
The new logo of F. Ménard draws from tradition and is inspired by the very first logo of this 50-year-old company, but displays a very modern look. The new platform proves in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority.