Cargo Vélo by Fred+Eric

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CLIENT

A Bel­gium-based bike mes­sen­ger com­pa­ny that spe­cial­izes in heavy and big loads. To trans­port those excep­tion­al loads, they use dif­fer­ent spe­cial­ty bikes designed to car­ry loads of up to 200 kilo­grams (440.9 pounds).

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BRIEF

To design the new logo for his new busi­ness. He want­ed it to be clear that his com­pa­ny could trans­port heavy loads. Also he want­ed it to be clear that his bikes are very flex­i­ble in pil­ing up dif­fer­ent sizes and kinds of loads.

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APPROACH

For this logo, we did­n’t want to go for the “all organ­ic, envi­ron­men­tal­ly friend­ly” look, which is typ­i­cal­ly asso­ci­at­ed with sus­tain­able busi­ness­es. We want­ed to cre­ate a unique logo that would stand out, be rec­og­niz­able, and look very pro­fes­sion­al as well. The final result is based on the idea of a puz­zle of build­ing blocks. The blocks form the bike, the load, and the bike mes­sen­ger as well. The puz­zle idea also rep­re­sents the flex­i­bil­i­ty of the bikes.

From the start, I was aware of the importance of a representative logo for my cargo-bike delivery service. During the initial phases of the design, several concepts and drafts of logos were presented. Some interesting discussions with FRED+ERIC led to the choice of a simple, yet very attractive logo, which is based on a tangram. This allows for the logo to be built up in various ways, using the same blocks. The logo is pure, solid, and clearly expresses what Cargo Vélo is all about: moving stuff, by bike, in a modular way. — Sander Vandenberghe, owner of Cargo Vélo