CLIENT
A small Melbourne-based architectural firm with a unique philosophy for creating living architecture through their consultative, two-way process with clients who range from private residences to educational institutions.
BRIEF
Develop an identity that captures Loop 8’s collaborative approach to creating uniquely livable spaces with their clients.
APPROACH
With no budget for marketing activity beyond a website and stationery, our strategy was to create a fluid logo showcasing Loop 8’s work at every opportunity and remain fresh in every application. The figure 8 became a symbol to communicate Loop 8’s collaborative methodology. It was the foundation for a living, organic logo—one that could evolve through adding seasonal colors and new project imagery—surprising the viewer each time they saw it.
