Lindsey Couchman SubstiTutor by Brent Couchman Design

CLIENT

A substitute teacher and private tutor based in San Francisco, CA.

BRIEF

Create a logo to stand out from the sea of tutors and subs in the Bay area. Most candidates don’t do anything to stand out so it wasn’t too hard to differentiate with design, Lindsey Couchman needed something that was fun and playful to reflect the learning experience.

APPROACH

Most of the time on this project was spent thinking and coming up with different associations for school, education, etc. Once the idea came to me, I executed it quickly and the client was very happy.

I had a tough time choosing which designer to use for this project, but at the end of the day, I knew Brent Couchman was the right guy for the job (I’m a little biased). As a new teacher to California, facing a tough economy, it made a huge difference to have an identity system that stood out and set me apart from other candidates. — Lindsey Couchman, Lindsay Couchman SubstiTutor