CATEGORY

Comprehensive Identity Programs

LEVEL

Professional

RANK


DESIGN CREDITS

Artistic and Design Directors

Serge Cote
Maryse Verreault

Client Services

Marie-Claude Lacasse
Marieve Lebrun

Copywriter

Pierre Lussier

Creative Director

Claude Auchu

Designer

Karine Allie

Printer

Louis Dorval


TAGS

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LINKS

twitter.com/#!/la_vittoria
lg2boutique.com

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CLIENT

A prestigious, gourmet gala event that each year raises money for a charity — 2011 supported the Marie-Vincent Foundation.


BRIEF

Create the 2011 graphic platform of the prestigious La Vittoria benefit gala: a dream evening of gastronomy to raise funds for the Marie-Vincent Foundation. Draw inspiration from the cities of the evening’s invited chefs: New York (Daniel Boulud) and Paris (Christophe Michalak).


APPROACH

The black-stroke typeface, geometric shapes, and the colors black and yellow are a nod to the urban style of the Big Apple, while the antique rose combined with intertwined serif typefaces transport us instantly to the romantic City of Light. All the evening’s supporting elements were created with the contrast between the two cities in mind: two-sided posters, reversible book, and columns positioned in both directions.

Two years ago, I crossed paths with lg2boutique. And La Vittoria has never been the same. It was like going from a small sewing shop to an established fashion designer. When preparing for a big event, like a fashion show, they look after every detail. And they adorn La Vittoria like no one has ever done before. Thanks to them, I can organize the event with peace of mind, knowing their preparation will be spot on. Beauty spot, of course. Thanks so much for being there. — Johanne Demers, founder of La Vittoria

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