Infinito by Infinito

CLIENT

A graphic design studio located in Lima, Peru. 

BRIEF

Create our own visual identity. In our market, it is extremely important to project credibility and professionalism. This was something we wanted to do without neglecting our creative side. 

APPROACH

Our objective was to convey the concept of Infinito (Infinite) without being obvious. Resolving the brief in a simple and effective way demonstrates that we at Infinito follow these criteria not only for our clients, but for ourselves. 

Our plan: To get a makeover and debut a new look. Our obstacle: The old saying “The cobbler’s children have no shoes.” We knew that we had to renew our identity, but our workload delayed our plans. Finally, we all got down to business. It wasn’t an easy job, though; one’s toughest customer is always oneself. However, we can now say that we have 30 very satisfied clients. — Claudia Boggio, CEO of Infinito