CLIENT
A studio from Curitiba, Brazil, specializing in environmentally-friendly furniture design, that uses common, daily objects as a starting point for the creation of their products. Their audience is creative professionals who are concerned with the making process of the products they consume.
BRIEF
Desfiacoco’s product line has been awarded worldwide in competitions such as iF Awards and Museu da Casa Brasileira, and was part of exhibitions such as Destination Brazil at MoMA in New York, NY, and Brasil é Cosi, in Milan, Italy. However, the brand awareness was focused in the ecodesign field and didn’t encompass Internet and social media devices in order to sell products in a more effective way.
APPROACH
The name Desfiacoco is translated by a strong symbol of an open head. “Desfia” is literally translated as “reeling off” and “coco” figuratively represents the head. It’s a metaphor for the process of persisting on an idea. The brand values were combined around the head in the shape of a tree. With a new visual identity, brand strategy, and planning turned to social media channels, Desfiacoco is now a nationally praised ecodesign brand with its products making appearances from prime time soap opera scenarios to Italian Vogue features to the Brazilian Design Biennial.
