CLIENT
A boutique ice cream purveyor from Mexico.
BRIEF
Advanced Ice Cream Technologies came to us with dreams of sharing their artfully crafted ice cream with America. Unfortunately, their name sounded more like an innovator in cold storage than an artisan iced confectionery.
APPROACH
Our goal was to create a name, identity, and design system that conveyed the unparalleled decadence of the client’s product and evoked a sense of luxury, sensuality, and desire. Their product was delicious; our job was to make it beautiful.
Last year we decided to work with Landor Associates, San Francisco. Looking back it was the best decision we made. The talented team, lead by Tosh Hall, captured exactly what we were aiming for. Not only did they design the logo, but found the right name and helped develop the right business model. They went beyond the logo and gave us the tools we needed to launch our new concept. After working with Landor, we are in a better position than our competitors. The design has helped open doors and is proof that every business must have a strong brand. — Xavier Briseño, CEO, President, and Founder of Advanced Ice Cream Technologies
Judge’s Comments
Whimsical, clever, elegant—an eclectic and memorable combination. These were the characteristics that propelled the Bardot project as my personal favorite submission. All aspects of the design system were flawlessly executed, conveying the joyful decadence of the ice cream-eating experience. The expressive red lip silhouettes inlaid with patterns and paired with simple black and white design elements are incredibly charming. I wanted to devour the ice cream off the page. — Ellen Glassman / This was Glassman’s Judge’s Pick
The designers have used alchemy to transform an industrial name into something sexy and desirable. The identity’s Pop image could have easily been for a cosmetics company, but wasn’t and that’s part of its charm. — andrew blauvelt
“Their product was delicious, our job was to make it beautiful,” states the brief. Even though appropriating Brigitte Bardot’s name (and lips?) is unsubtle, the effect is interesting, luxurious and “sexy.” — brett wickens
This is very beautiful, and looked a bit like a French cosmetic campaign. — PAULA SCHER
Beautifully executed, aesthetically pleasing, especially seeing all the work together in one piece. For me it did not leave a lasting impression, but since this is for ice cream, that is probably a good thing. — Michiel Schriever
