Zed Academy by Koh, Jasmine, and Randy

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CLIENT

A unique apprentice-style program designed to completely immerse students in the real-life culture of a world-class global digital advertising agency. Students were sent to various locations around the world and get to work with talented professionals on live projects for real global clients.

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BRIEF

The animation should serve as a vehicle to express the personality of the Zed Academy, while at the same time demonstrating the technical skill, digital mindset, and creative ability of Wunderman, the agency behind the project. The program is designed to be enjoyable, educational, and professionally rewarding. Above all, students will walk away with a great experience, new friends, new skills, and potentially a full-time position.

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APPROACH

This promotional clip aims at creating a fun and youthful image of Zed Academy. It allows one to step into another world and think out of the box. At the same time, meeting new people who share the same passion.

The strategy anchors at creating a consistently fun, exciting, and youthful tone, adhering to the brand personality appealing to the creative individual. It projects a positive motivation, encouraging creative imagination and selling the key idea to dream big with Zed Academy. The message is effectively communicated with a whimsical sense of humor. — Sherlyn Tang, instructor at Nanyang Polytechnic