CLIENT
A recording studio and label based in Umeå in the northern part of Sweden. Despite being a small studio the clients come from all over the world. Noticeable recordings are the final album of legendary band Refused.
BRIEF
A new identity that would take them from past glory to a more present- and future-shaped one. No specific brief other than the wish for a fresh start for the future.
APPROACH
I have a past history with the studio since numerous albums that I once loved were produced there. That led to simplifying the core business of Tonteknik (“tone technique” in English) into its smallest form, the tone. I wanted a more modern and clean look and therefore I researched into the field of tuning forks because I had one clear idea from the start that involved the fork and a typographical solution. The final solution created a strong symbol that took the studio from a non-existing profile to a witty, music related modern one.
