Sky Arts HD by Jon Yeo

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CLIENT

British Sky Broadcasting Group (a.k.a. BSkyB; trading as Sky) is a public satellite broadcasting company operating in the United Kingdom and Ireland. It is the largest pay-TV broadcaster in the United Kingdom with over 10 million subscribers. Sky Arts 1 and 2 are channels in their portfolio.

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BRIEF

The client wanted arts and culture to be presented in a universally accessible way. The client wanted the logo to be depicted in a more kinetic form, with a relationship to everyday scenes that ordinary people could identify with.

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APPROACH

Artistic materials are generated from a single piece of kinetic energy. The material inhabits everyday scenes, coalescing loosely to form the “ARTS” element of the channel logo.” 

The design process was a collaborative one with the creative team who were constantly challenged to ensure the output was a true reflection of the tone of the brand which aims to encourage people to think again about where they can find and enjoy “art.” We were involved at each stage, from concept through the minutiae of post production. The output is vibrant, energetic and really reflects the Sky Arts channels in a new light so we were very pleased with the result. — Sky Arts marketing team