Reverie by Lee Yi Wen

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CLIENT

A channel catering to female viewers, ages 17–28, with the main focus on imagination and fantasy movies.

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BRIEF

The assignment was to do a complete branding — from concept, to design, to animation — of a fictional television channel.

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APPROACH

I explored different references and ideas for dreams and imagination of women, and finally came up with the logo, a woman on a swing, that ultimately could directly translate the dreamy, fantasy, and imaginative channel identity that my concept for the channel was based on. The tagline I came up with is “Where Dreams Come Alive,” which highlights how this channel could fulfill women’s fantasies and imagination.

The project meant to introduce students to channel identity and branding. We wanted creative experimentation, by not restricting students to a specific channel for rebranding, so that they could create what they felt most suitable for their channels. Throughout the process of creating a logo for her channel, my student made many changes and edits. And finally, instead of shapes/type that most channels used for their logos, she used a silhouette of a girl on a swing, which I felt was an interesting, fresh and unique concept that was a good representation of her channel, Reverie. — Charles Lee Soon Jinn, instructor at Nanyang Polytechnic