Republic Airlines by Andrea C. Gill

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CLIENT

The largest broker of private jets for hire, under Part 135 of the Federal Aviation Regulations, offering its clientele unparalleled service and the ultimate in luxury and convenience. 

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BRIEF

Create an identity that includes stationery; aircraft and vehicle livery; safety emergency pamphlets; signage and environment design; boarding passes; employee uniforms; luggage, passport wallet, and tags (accessories); credit card; web design; and iPhone and iPad apps.

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APPROACH

The concept is “Golden Wings.” A standard of excellence and great service, with timeless design. Using minimal color to brand the whole airline. Hundreds of sketches to configure the user experience for the iPad and iPhone apps.

A letterform was transformed into a wing to signify flight. The simplicity of form, the initial design, and how the signet was applied to all the relevant elements are what make this identity program a success. The effective use of color in all the various applications was also well considered. — Peter Wong, instructor at Savannah College of Art and Design