In the Woods Ridgebacks by Aide Gonzales

---

CLIENT

A breeder of Rhodesian Ridgebacks, located in central Oklahoma.

---

BRIEF

A logo that would communicate the characteristics of the breed and the spacious natural wooded estate where they are raised.

---

APPROACH

This design combined the need to visually represent the particular breed of dog and the large wooded estate they are raised on into one unified iconic form. A single color was chosen to accommodate the need to apply the logo onto many applications in a cost-effective manner. The logo has an organic and delicate feel, both important attributes for the client.

The success of Aide Gonzales’s solution for In The Woods Ridgebacks is that she arrived at a sophisticated logo that has many levels of meaning and is yet very simple. She combined the forms of a Ridgeback dog and a leaf very elegantly giving the client an original, unique and timeless logo. — Rukmini Ravikumar, instructor at The University of Central Oklahoma