CLIENT
Software as a service solution for marketing professionals and in-house marketers.
BRIEF
Doppelpager is a software as a service offering that allows marketers with limited technical knowledge or HTML skills to easily create landing pages based on existing page designs. The user can “Doppel” an existing page and make necessary image, color, and button changes, without enlisting the help of their web design or IT teams.
APPROACH
The original Doppelpager logo was created via a competition on crowdSPRING. Unfortunately, that mark lacked critical insight into the client’s brand and product. As such, it failed to demonstrate the proper qualities or motivate the core audience. The new logo utilized a warmer, more friendly approach to better connect with the audience. The mirrored “dp” of the mark implies an infinity symbol, speaking to the infinite uses of the software from a single sample page, and also works nicely as a social media icon.
