CLIENT
An expert wholesale tea distributor based in Portsmouth, UK. They source their tea from remote regions, to bring the best of the world’s flavors to a global audience. Their offer extends from classic varieties to specialist blends. Their ambition was to hone their wholesale offer.
BRIEF
Create a new identity that would stand out in a “sea of sameness.” The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art and intricacies of tea.
APPROACH
Our assessment of All About Tea brought to light the company’s inherently metronomic delivery, the quality and rigor of their service and products, and their unparalleled passion for tea. We wanted to bring this story and way of operating to the forefront with their new identity. The mark represents the process of making tea; the blending and the straining. The shape of the mark references a seal or stamp and is used in this way as a stamp of quality across the various applications. In all print materials these dots are laser-cut, inspired by the factory elements and tools involved in the making and distribution of tea
