NOTE: This is an archived version of the first incarnation of Brand New. All posts have been closed to comments. Please visit underconsideration.com/brandnew for the latest version. If you would like to see this specific post, simply delete _v1 from the URL.
A small interruption, with a special announcement, to our regularly scheduled critiques: As of today, UnderConsideration has started operating independently and officially. Yes, we have been doing that so far, but what I am trying to say is that as of last Thursday, September 27th I am no longer working at Pentagram (I know!) and, instead, have formed UnderConsideration as an LLC so that we can devote ourselves full-time to it. Bryony and I are co-owners and have also opened the doors to our Department of Design, an outlet for creative services for clients. For the full scoop I invite you to visit Speak Up, where all the beans are spilled. And, yes, in theory this means more logos more of the time.
Jump to Most Recent Comment
Christian Palino’s comment is:
Congratulations Armin, a great step!
On Oct.02.2007 at 05:22 PM
Ryan’s comment is:
Congratulations. Being able to do things your own way is the key to creative happiness.
On Oct.02.2007 at 05:46 PM
Ryan’s comment is:
Congratulations. Being able to do things your own way is the key to creative happiness.
On Oct.02.2007 at 05:46 PM
Ty’s comment is:
Couldn't be happier for you, brother. Keep up the good work!
On Oct.02.2007 at 06:02 PM
Anonymous’s comment is:
Wow, that's an unexpected surprise! Good luck though! I'm sure Michael and everyone will be a little sad to see you move on.
On Oct.02.2007 at 06:37 PM
Tom Dolan’s comment is:
Congrats Armin & Bryony!
On Oct.02.2007 at 06:41 PM
Ray Marrero’s comment is:
Congradulations Armin! I'm very proud, now you can inspire people full-time!
On Oct.02.2007 at 08:28 PM
Doug’s comment is:
Congrats, Armin! I love this site and can't wait to see it grow.
On Oct.02.2007 at 10:15 PM
Folksy’s comment is:
Are you hiring interns?
On Oct.02.2007 at 10:42 PM
Shane Guymon’s comment is:
Congrats!
It must feel good to be off on your own. Hopefully it was an enjoyable parting of ways from Pentagram, and you left on good terms.
Can't wait to see what is in store for all of your myriads of projects.
On Oct.02.2007 at 11:30 PM
K’s comment is:
Big up from Norway!
On Oct.03.2007 at 03:47 AM
Nick’s comment is:
good....cause there are a Lot of new logos in the world that need a little critique action
On Oct.03.2007 at 08:30 AM
L.Vazquez’s comment is:
This is nuts! Leaving Pentagram and everything. Don't get me wrong, it's great! You've defined your success and have done so on your own terms. Inspiring!
L.
On Oct.03.2007 at 08:32 AM
Chris Brown’s comment is:
So there's an opening at Pentagram?
On Oct.03.2007 at 09:17 AM
Armin’s comment is:
Chris, best comment so far : )
On Oct.03.2007 at 09:33 AM
michael’s comment is:
Fo real, is Michael looking to replace you. He should hire someone that shares his name and no one else. Congrats! Hopefully this will allow you to manage your life much more, don't know how you did all of this while working anyway.
On Oct.03.2007 at 09:47 AM
Dav’s comment is:
Woohoo. Sooounds (/reads) great. Congratulations. Really looking forward to the future output of UnderConsideration and of course the Department Of Design. Yea.
On Oct.03.2007 at 12:30 PM
Larry’s comment is:
Congrats...
I know that your new companies work will always strive to be top notch and sexy cool. If not, I am sure that your loyal graphitistas will let you know...
Inspire us to greatness!
Best of luck!
On Oct.03.2007 at 12:34 PM
Chad K’s comment is:
What!? No logo posts in Brand New yet today? You guys must be slacking...
Just kidding. Congratulations on all your success. It is insightful minds like yours that set the level of creativity and refinement all designers should strive to meet. I can't wait to see the transformation of UnderConsideration as it evolves even further.
On Oct.03.2007 at 01:21 PM
Jamison’s comment is:
Congratulations as well! Can't wait to see what's coming up next.
On Oct.03.2007 at 02:50 PM
C-Lo’s comment is:
Yeah Man go you!!! Congrats on your own Company. Let's do this piece!!
On Oct.03.2007 at 03:48 PM
Vavoom’s comment is:
Yay!!! Congrats!
On Oct.03.2007 at 05:07 PM
Von Glitschka’s comment is:
Three Thumbs Up!
I wish you the best Armin and Bryony!
On Oct.04.2007 at 03:08 AM
Tony Goff’s comment is:
Ditto all the above, congrats :)
On Oct.04.2007 at 05:27 AM
exigent’s comment is:
Ballsy move! Great things come from bold individuals. I am sure you will exceed our expectations.
On Oct.04.2007 at 03:27 PM
Justin Siddons’s comment is:
Congrats man, I am rooting for you!
On Oct.04.2007 at 06:06 PM
marc english’s comment is:
wow. congrats. was just checking in as i was pointing my students to your site. teaching in the grad program at the Academy of Art University, San Francisco....and doing it on-line. have students from korea to pennslyvania. and they need to see and READ more, so thought you folks would be appropriate.
so again, congrats on the bold step. see you in denver?
On Oct.04.2007 at 08:03 PM
DesignMaven’s comment is:
Forgive me for not SHARING EVERYBODY'S SENTIMENT.
HAVE YOU LOST YOUR DAMN MIND ARMIN???!!!
Congrats on the Bebito.
MAYA MAVEN, cute.
I'm available as a Consultant for $ 2000.00 a Day.
Personal Advice:
DON'T LOOK BACK, YOU MAY REGRET IT.
Focus on whatever will pay both of you the most money. Identity is the most Lucrative but Episodic. Without question the most rewarding and fulfilling
Print, Advertising and Web Design will keep you busy.
I know that certain time of the year you and Bryony will FOCUS on Designing Annual Reports.
Welcome to the CLUB, REALITY CHECK:
I wish I had a GODD DAMN JOB and STEADY PAYCHECK.
ELATED YOU'RE BACK.
SPEAK UP WILL NEVER BE THE SAME AGAIN WITHOUT TAN LE.
DM
The Hostile Takeover of Corporate Identity
On Oct.05.2007 at 12:07 PM
Tyler’s comment is:
It's a big step, but a step in the right direction. I enjoy visiting the site.
Thank you
On Oct.05.2007 at 05:20 PM
Stephanie’s comment is:
Congratulations!
On Oct.14.2007 at 11:15 AM
Comments in Brand New, V1.0 have been closed.
