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JD Morley’s comment is:
Sure, I don't mind it. The previous Sci Fi logo with the little planetary mark was geeky, and so is the new misspelled 'SyFy' wonder. Geekiness for the geeks, what could be more appropriate? The applications of the new identity seem to be more active also, flying around and standing tall against billboard surfaces, reminds me of the Starship Enterprise, soaring along through space...or something.
On Jul.07.2009 at 06:04 PM
Andrew Knight’s comment is:
What else could they really change it to? The symmetry is alot better by leaving the "c" out of it and I actually like the blank, soft 3D look, you know we are all tired of gloss gradient sitting on a glass table right? I like it, the white leads us to believe that anything could happen, as if we are all children that have to use our imaginations again. So although it may be perceived as a bit boring, in a sea of gloss this will definitely stand out in a good way.
On Jul.07.2009 at 06:07 PM
Bill Dawson (XK9)’s comment is:
Nice system, nice custom typography, nice animation; take out the name and the logo and I'm a fan.
A little concerned about the outsourcing. With a weak dollar, didn't this cost a lot more than it should have?
On Jul.07.2009 at 06:16 PM
Kabir’s comment is:
I had the same unease many others felt when only the name was revealed, but am liking the application.
Especially like:
- The design of the shot date/time tag
- Color choices
- The 'white' theme (which put me off at first, but when shown in idents / marketing works well)
- Well thought out font with proper weight variations
Shea’s comment is:
I'm sorry, as clever as some of the applications are, I'm still not buying into the original concept. I'm looking at it on my TV screen right now, and keep reading Fry. It looks less like possibility and more like a McD's playground. Regardless of the trappings, if the concept is week, everything else just falls short.
On Jul.07.2009 at 06:34 PM
grubedoo’s comment is:
I dig the new mark--liked it from the start. I'm glad they lost the clumsy icon and type and went with a concept that was more "out there."
On Jul.07.2009 at 07:04 PM
Richars’s comment is:
Definitely, I buy it now.
I'm not native english speaker so I don't mind too much the misspeling. But saw the first Bilboards and didn't work for me.
I think it has evolved a lot more now.
Jeff Peppers’s comment is:
Jenkins = Chenkins ?
Sci-fi = Syfy ?
I'm a fan of Galaxie Polaris, it's good to read the type process on the proud creative link :) thanks.
On Jul.07.2009 at 07:39 PM
Shane Bailey’s comment is:
It does seem to fit better with their sister channel USA Network http://www.usanetwork.com/
On Jul.07.2009 at 07:47 PM
Steven Hoober’s comment is:
The design is lovely. The type is great, the treatments (like the long shadow effect) is clever and supports the logotype.
The name makes me angry every single time I see it. As long as they pay their federal creative mis-spelling tax (ye olde shoppe) I guess there's nothing to be done but stop watching their totally not SF channel.
On Jul.07.2009 at 07:54 PM
Joseph Maguire’s comment is:
I am not a particular fan of the new site, nor the mark on it's own. but the brand treatments they laid out are pretty decent. I like their logo idents, and I frankly think its much more in line with their prior creative but.. I still don't dig the new syfy.com site at all. the print signage, and the tv signage systems are pretty cool though. Great Job Proud.
On Jul.07.2009 at 08:04 PM
MP’s comment is:
The name is still dumb.
Everything else is excellent.
The name is not the designers fault.
The good design is.
Kudos.
On Jul.07.2009 at 09:15 PM
Mr Posen’s comment is:
Armin, very fair of you to post this.
Good man.
chris’s comment is:
i do like it better now that i see the applications. that said, i've always thought the letter forms in this mark are rather uncomplimentary and simply could have been more homogenous.
as is, the (S) and pair of (y)s have the same curve to them, forming a circular shape. but the (f) contrasts this motif with its curve giving way to a straight, horizontal tangent. i feel like the team should have picked one motif
Olivier’s comment is:
I like the logo idents, and the whole graphic system and colors works well. The logo looks pretty dope with these long shadows.
I've never seen the old website but I don't mind the actual one.
Still, the name turn me off.
Great work from Proud.
On Jul.07.2009 at 10:49 PM
Deg’s comment is:
The new logo is growing on me...
On Jul.07.2009 at 11:29 PM
Mark’s comment is:
I'm not keen on the name just yet,the logo is sort of growing on me.
I like the starkness of the white though.
The graphics system looks nice as well.
On Jul.08.2009 at 12:06 AM
enna.’s comment is:
No matter how interesting and slick the type treatments are, the actual word "Syfy" is so awkward I don't think I'll ever be fully on board. Love the new visuals, though.
On Jul.08.2009 at 03:52 AM
Matthew Roosa’s comment is:
I agree with most of what is being said. Overall, the branding is excellence, its fresh, well thought out, and pleasing to look at. That being said, I still do not like "Syfy" as the name. It seems like something so intentionally awkward, that it makes me not want to even say it aloud (Yes, I know its the same thing as Sci-Fi).
The typeface is a welcome change to most garish "science fiction" themed typefaces (not that Sci Fi had that before, but it would be all too easy to even consider it), and it reminds me of European/Canadian TV broadcasts (Global, I think?).
On Jul.08.2009 at 09:02 AM
Matthew Roosa’s comment is:
I also hope, they keep with their tradition for getting different motion shops on board for the idents. One of the best things about their previous branding iteration, was that most of the idents were created by various motion shops, giving it a broader influence (I think).
On Jul.08.2009 at 09:04 AM
Charlie of Toronto’s comment is:
Even a bad mark can be used well. Bright colours and slick execution can make anything look good. But the real question is... does it have substance?
I was not one of the people who objected to the initial mark but lets not confuse "new" with "good" or mistaken high production value with ideas.
Lots of other great idents here:
Nothing like a little motion to make something appear to be better then it actually is...
On Jul.08.2009 at 10:14 AM
Adam’s comment is:
I agree with the sentiment expressed here... the name is really the only thing here that irks me. The application of the identity is well executed.
On Jul.08.2009 at 11:24 AM
m. kingsley’s comment is:
Hey, who's Chester Chenkins? I know a Chester Jenkins...
On Jul.08.2009 at 11:59 AM
Eric’s comment is:
I've actually sorta came around to the name as well. I really do love the soft huge letters in the rooms.
On Jul.08.2009 at 12:01 PM
Armin’s comment is:
Mark, this is Chester Chenkins from Chillage. A faux version of Chester Jenkins from Village.
On Jul.08.2009 at 12:08 PM
Andrew Kidd’s comment is:
I don't think it's so bad. The animations are great. I like the whole white, airy, empty theme with the simple logo. The shadows on the logo for the print work make it look a bit eerie or uncomfortable which I like.
On Jul.08.2009 at 12:09 PM
joe’s comment is:
now its the syphilis channel.
On Jul.08.2009 at 01:17 PM
Manolis Gerasidis’s comment is:
Excellent name... excellent logo... excellent applications! The soft-white-3D look is remarkable and i think it'll soon become a trend. Love it!
On Jul.08.2009 at 02:09 PM
sysyfys’s comment is:
Nope. Not sold. Irritates me so much
I'll actually avoid the channel.
SeeingI’s comment is:
Nice applications, but I still hate the name and the ungrammatical "Imagine Greater/Slicker/Bigger" etc. Terrible, just like the "Think Different" campaign it apes (and Mac's sleek white styling too). The custom font is nice, but some details seem odd, like the capital B for instance.
On Jul.09.2009 at 01:43 PM
JC’s comment is:
The design is very well done. The name still sucks.
I guess you can polish a turd.
On Jul.09.2009 at 02:16 PM
sherry gray’s comment is:
The name change is just goofy. I can't say I'm overly impressed with the graphics treatment either. Dimension and shadow. It's nice, but not new.
On Jul.09.2009 at 05:44 PM
William A. Clark’s comment is:
Long story short:
I like the new look, but I still dislike the new name.
I can't help but look at it and think "Sye-fee"...
On Jul.09.2009 at 11:44 PM
Ismael’s comment is:
This one has definitely grown on me. I dismissed it when I first saw the “SyFy” concept, but the overall design of the logo, custom typeface, introductory videos, etc. are all superb. I’m even growing to like the name, although that may just be the logo talking.
On Jul.12.2009 at 03:25 PM
=David’s comment is:
There's no denying the excellent design work that went into the creation of this campaign. It's a phenomenally clean look, a readable design, a perfectly awesome environment.
Only one problem: it doesn't look like science fiction.
The name is incidental. I can take it or leave it. I like the quirkiness of "syfy," to an extent. but the way Proud filled out this design, it looks like just another Big 3 Network clone. SciFi channel was always about quirkiness, strangeness, the paranormal, the bizarre, the hard to grasp...this is all about falling in lock step with the rest of the world. It's beautiful, yes, but it lost its sense of curiosity and oddness when it chose this design.
Now, their 3D renders of the logo, on the other hand (or are they statues? I can't tell in lo-res) are very compelling. I like the idea of the logo flying through, embedding in, peeking out of buildings and streets. That's very interesting to me, and I think retains some character.
So, in brief: it's awesome, but it doesn't fit.
On Jul.13.2009 at 11:19 AM
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