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Doug Bartow’s comment is:
I had no problem when Kentucky Fried Chicken and Intl. House of Pancakes shortened their names to KFC and IHOP, since people actually used those abbreviated names in the vernacular. Even McDonald's has used "Mickey D's" in campaigns– again, heard it used before, has credibility. Regional gas station/mini-mart Cumberland Farms recently started referring to themselves as "Cumby" in radio ads. I laughed out loud. I lived down the street from one for years, no one called it Cumby's.
I've never heard Pizza Hut referred to as "The Hut," however. Not so good. Decorum states you can't make up your own nickname, you have to be give one.
On Jun.19.2009 at 07:28 AM
Scott’s comment is:
Sheep. It's not "multigrain crust" and "all-natural tomato sauce" that will bring people back to "the Hut" ... it's to stop acting like the cheap crap pizza delivery outlets (Little Ceasars, Domino's, and Papa Johns) and START acting like where it came from: a pizza PARLOR.
Amazing. Graphic design cannot save bad corporate operations. Though, I'd argue that this "Hut" design concept could work in cooperation with ... returning to the days of the pizza parlor.
On Jun.19.2009 at 07:50 AM
Matt’s comment is:
And why is "The Hut" all kinds of wrong? Are we here to critique the formal design aesthetics of the revised brand ID, or are we going to pass judgement upon the marketing strategy? One of these does not equal the other.
On Jun.19.2009 at 08:00 AM
Tom’s comment is:
@Doug Bartow,
http://www.youtube.com/watch?v=rAIaRsQX6LM
5:23 in... it's the Hut. i blame e4 for showing far too much friends.
On Jun.19.2009 at 08:07 AM
Nisio’s comment is:
Jabba... the Hut
is the only time I've ever heard 'the hut' being used.
On Jun.19.2009 at 08:09 AM
oak’s comment is:
I have very positive memories associated with the "classic" pizza hut logo which reminds me of Book It and free personal pan pizzas every March. (seriously, was there ever an easier way to earn free pizza then reading 15 minutes a day?).
Presumably because I liked the old branding so much, I've always thought the redesigned update version was the poster child for over-designed mid-nineties Illustrator Brush abuse. ("I have a WACOM tablet now...it'd be a crying shame to have straight lines anywhere in the mark!").
The second iteration of the Pizza Hut mark to which I'm referring always seemed to me to be a rebrand for the sake of rebranding and for no other reason.
In that light, I have to say that I think "The Hut" rebranding is an very positive step forward. It's tight, clean and it gets rid of the Illustrator brushes, but almost more importantly, there's a concept here. It's not just a mark that's been constructed based on fleeting trends like the last iteration.
my $0.02.
On Jun.19.2009 at 08:13 AM
John McCollum’s comment is:
Yeah. I can't see "the Hut" without thinking of Jabba. A greasy, slobbering, morbidly obese monster -- not a great association.
On Jun.19.2009 at 08:23 AM
John McCollum’s comment is:
@matt "Are we here to critique the formal design aesthetics of the revised brand ID, or are we going to pass judgement upon the marketing strategy?"
Yes.
On Jun.19.2009 at 08:25 AM
Scott’s comment is:
Book It! Yes! That was classic... reminds me of childhood. Do they still do that?
I'm indifferent to the 'redesign'.
On Jun.19.2009 at 09:24 AM
colormist’s comment is:
I can't eat there anymore (dietary reasons), so nothing is going to make me go back (unless they change their ingredients). I'm apathetic over the new logo. Actually, what really gets my goat is the lack of use of the red roof shape in the physical structure when they're still using the roof shape in the logo. The roof shape kind of loses it's meaning when you no longer have that roof on your buildings.
Book It just brought back a swarm of memories. Oh how I used to love Pizza Hut. *sigh*
On Jun.19.2009 at 09:31 AM
Nick’s comment is:
I can not believe that nobody has brought up Spaceballs yet!
PIZZA THE HUTT!!
Revisit’s comment is:
Pizza The Hut
Matt’s comment is:
Pizza Hut is not "The Hut." As Nisio so well stated, Jabba is "The Hut" and the only Hut people will know. Is pizza hut going to be more recognizable than Jabba the hut? Probably not, so they are going to lose to a fake character created by Star Wars. Pretty pathetic...
Maybe Pizza hut felt that the word 'pizza' in thier name was limiting to what they could sell.? now they have pastas, sandwiches, appetizers. So maybe this is their way of branching out, although because they stem from a pizza joint and pizza is their main income, i think pizza is still necessary in their name.
On Jun.19.2009 at 09:44 AM
SJ’s comment is:
I find it interesting that both of these marks reference a component of Pizza Hut's hertitage that they no longer embrace, the Mansard roof. If the Mansard is/was important enough to incorporate into the identity, why have they forsaken it in the actual restaurants? McD's golden arches were at one point an architectural reference, but they have built on that from the start to create something bigger than where they started. The new Mansard is illustrated in a way that gets me to 'hat' quicker than an old architectural form. Seems to have lost it's relevancy to a degree.
The newer mark is completely devoid of any food or appetite appeal. Many on this site will probably hate the old type, but at least it says "hand made" to me. I'll miss the yellow and green, seeing as though I enjoy a green pepper and cheese on my pizza from time to time. The new type has zero food appeal to me, and if I read (too far perhaps) into the type choice here, I might think that my pizza is manufactured rather than made by hand, maybe it shows up frozen and it gets unwrapped and put in thge oven. I agree with the post above, that the shortened versions of FedEx, IHOP and KFC were on the minds of consumers before they ever saw the light of day on a building.
This brand really seems to be struggling with how they fit in a very crowded category and this new identity proves it in my opinion. If it's an attempt to be more hip or youthful to attract a new audience, it seems to miss the mark.
On Jun.19.2009 at 09:48 AM
Dan Plotkin’s comment is:
Why have they made the mark look more like a 'hat' than a 'hut'?
On Jun.19.2009 at 09:52 AM
Chris Rugen’s comment is:
I'd like more detail from Armin about his aversion to "The Hut" as well.
I think the new look is fine and will probably bring them some fresh customers. Not sure if it will save them, but it's a start.
However, I urge them to take that rounded, sketchy red roof symbol out back behind The Hut and shoot it dead. I have no idea why they kept it, given how different the whole identity looks. The clash between the type and the mark seems strange. Why not go bold and geometric to match the type?
On Jun.19.2009 at 09:54 AM
Avi’s comment is:
That HUrTs...
On Jun.19.2009 at 10:04 AM
cbone’s comment is:
Good catch, Armin...I suspected this was coming, too. The Pizza Hut's Web site was teasing this look one of their flash ads. For the unfamiliar, travel to their global sites and you'll see a lot more than pizza on the menu. Not sure if I like the typeface but the brand direction seem logical.
On Jun.19.2009 at 10:05 AM
Ross’s comment is:
For what it's worth, I've heard it referred to as "the Hut" many times before. Perhaps it's just a regional thing. And as far as conjuring the image of Jabba the Hut, I don't think the entire country (or world) is as Star Wars-crazy as everyone here seems to think.
With the hut/roof, the shape is almost identical to the one in the previous logo so, again, I don't see where the sudden complaints are coming from. I don't care for either version personally, but I think they "own" the shape enough to remove it from the building architecture, like McDonald's mentioned above.
The "THE" is so small in comparison the HUT letters that on the signage, it just looks like 'HUT". So maybe the whole Jabba thing won't matter.
On Jun.19.2009 at 10:08 AM
Armin’s comment is:
I tend not to elaborate in the In Briefs, but here goes. As has already been mentioned, The Hut is not natural. No one calls it that, and the people that eat there will be more familiar with Jabba the Hut than anything else; it seems like a trivial objection, but few characters, with Hut in their monicker, are so ingrained in popular culture as Jabba the Hut. It's simply a corporation being out of touch. Pizza Hut is a great, short name, there is no reason to shorten it even more. It's a bad naming move and the visuals could be done by Paul Rand, Pentagram or Peter Saville, it wouldn't matter how you designed it, it's just not a realistic and organic extension of the brand. Read Doug Bartow's comment too.
> re we here to critique the formal design aesthetics of the revised brand ID, or are we going to pass judgement upon the marketing strategy? One of these does not equal the other.
Matt, the marketing strategy has EVERYTHING to do with the design, and one DOES equate the other. We are here to talk about brands, whether it's the design aesthetics or the brand positioning, you can focus on one or the other but you can not just exclude one or the other. They are like peanut butter and jelly; the only problem is sometimes you get peanut butter and pickle relish.
On Jun.19.2009 at 10:10 AM
Ryan Adair’s comment is:
Probably the worst idea since Cheese-filled crust.
Bottom line. It's not working. They've just cheapened their brand 10-fold. Whoever it was that said to take it back in the direction of an authentic "Parlor" was dead on.
Another thing...I don't care.
As a New Yorker, I am not bombarded with the ever-present KFC, McD's and now "The Hut"...the only Pizza Hut I know of is a pathetic little outlet that is coupled with a Taco Bell down on 14th street.
So, for all that it's worth, they could name it whatever they want...It wouldn't affect me.
Sorry to the people that hop in their cars and pass by these disgusting places on the daily...
On Jun.19.2009 at 10:20 AM
VonK’s comment is:
I used to work at Pizza Hut in high school. We used "the hut" as a derogatory term and that's the only way I've ever heard it used.
People don't call it "the hut." This is like Papa John's telling everyone to call them "Papa J."
It just makes them seem out of touch because it highlights how, you know, out of touch they are.
On Jun.19.2009 at 10:24 AM
Ryan Adair’s comment is:
I think i'd rather get lunch at Larry's!
Johannes’s comment is:
I'm from Germany and the German word "Hut" means "hat". Growing up, I always thought it was called Pizza "Hut" (procounced smiliar to "hood") - it was obviously a hat! I guess their global image was more important than some confusion in a secondary European country :-)
On Jun.19.2009 at 10:48 AM
Camryn’s comment is:
In Russia, it's Pizza Xat (pronounce the x like the ch in loch). I wonder how they'll handle "The Hut" since Russian has no 'the' or 'a' (the definite and indefinite articles).
Oak - If you miss the original logo, the Pizza Hut in the Tenderloin area of San Francisco still displays it. Somehow the rebrand has missed them for a decade or so.
On Jun.19.2009 at 11:09 AM
kevin tucker’s comment is:
this is not bad, and it's certainly an improvement over the current incarnation, but honestly i kind of wish they would just go back to the original logo:
Impossibly Stupid’s comment is:
I say nipple. Kudos to the designers for the shift to something subliminally more sexy. Shame it's getting attached to "The Hut", though. The really should have explored what a longer name would have gotten them by creating a PH acronym. Probably best to avoid phat/fat, but phed/fed seems very usable. See if the kids like "Pizza Hut: Extreme Dining!" with the tag line "Get fed". Keep the nipple. :-)
On Jun.19.2009 at 11:42 AM
Chris’s comment is:
That mark is beginning to look more and more like the side view of a shiny nipple.
On Jun.19.2009 at 11:43 AM
Kim Siever’s comment is:
Great idea, and I'm with Ross on this one: not everyone is as infatuated with Star Wars as the commenters here. In fact, I'll go out on a limb, and say those who confuse this with Jabba the Hut are a tiny minority.
On Jun.19.2009 at 11:55 AM
Steve Rose’s comment is:
Regarding previous comments, I imagine people beginning to call it "The Hat"
On Jun.19.2009 at 12:05 PM
Larry’s comment is:
I prefer the original from 1958 compared to anything in revent history. I also always liked the little character they used to have on the pizza boxes and menues
Tim Gengler’s comment is:
The name change makes sense from an expansion standpoint -- when they started doing pasta they had the whole "Pasta Hut" gimmick, so I understand the desire for some wiggle room away from just pizza.
I tend to think they're overvaluing that and undervaluing their heritage, though. With the whole retro trend, it would have been interesting to see this go in a different direction.
And add me to the "Pizza the Hut" and the "it looks like a hat" camps (neither of which I noticed before this new identity).
On Jun.19.2009 at 12:14 PM
Proverbial Thought’s comment is:
Pizza the Hut!!! Too funny, how could the CMO miss that possible reference?
I like the idea, get a trendy new, shortened version of your name; but it doesn't fit. I don't want to buy my pizza from a hut; not when I can go to a place withe Caesar in it's title for less money. I ge tthat they want a smaller mark that is renderable in the way the nike swoosh is; but this doesn't get it. And, sorry; no teenager IMO is going to start saying, "Hey Chad, let's go to the Hut!" Like what they're going for, but don't like the end result.
On Jun.19.2009 at 12:17 PM
BJN’s comment is:
What a strange trip. Franchise with kitschy pizza guy logo standardizes on red pseudo-mansard roofs that a designer incorporates into a logo. Roof in logo morphs into dynamic flying hat-like object, just as the pizza morphs into all sorts of pseudo food objects. Tone deaf to cultural references to the "Star Wars" satire "Pizza the Hut" punchline, the franchise escalates its non-food nonsense to the pinnacle of corporate self-gratification.
And we're supposed to care what the new logo looks like? You can't design your way out of identity hell.
On Jun.19.2009 at 12:27 PM
Hibryd’s comment is:
It must be a regional thing. I've never heard anyone shorten "Pizza Hut".
And while this may be how the internet is going to skew, add me to the list of people who, if I heard "The Hut", immediately thinks of Star Wars.
On Jun.19.2009 at 01:27 PM
adam’s comment is:
wow, talk about trying way too hard and missing the mark.
On Jun.19.2009 at 01:28 PM
Swifty’s comment is:
I dig the new color scheme. Very appetizing, but a little bit Nouveau-Italian-Restaurant clichéd.
I'm really not digging how they freakin' underlined the typography. Can we add faux bold and outline to it as well? I find the line distracting.
I briefly remember seeing another incarnation of the Pizza Hut logo which I have not seen since. Hard to describe, other than saying it appeared in very late '90s, as well as appearing very late '90s in design. Anyone recall this one? Or am I crazy?
On Jun.19.2009 at 01:33 PM
Rodrigo Müller’s comment is:
I guess if they've written "the wrong" despite of "the hut" nobody would notice it.
On Jun.19.2009 at 01:39 PM
Bill Dawson (XK9)’s comment is:
@kevin tucker
I'm with you. In a time when Cooper Black and Atari are being embraced for their retro-coolness, the swash z's and H of the 1970s era logo seem appropriate and ready for a comeback.
For the record, Yum!* Brands (KFC, A&W, Long John Silvers, Taco Bell & Pizza Hut) is a corporation that was spun off from PepsiCo. This family of brands has a recent pedigree for bad brand identity decisions.
*I am personally guilty for including exclamation points in brandmarks I've designed. I hereby rebuke myself and others for the sin of adding puntuation to a brandname.
Although I'll continue to sign my name as you see below. I'm such a hypocrite.
Bill.
On Jun.19.2009 at 02:11 PM
Logofi’s comment is:
Hehe, got inspired to throw a version of mine together!
Alex’s comment is:
Echoing Webster...
Hut (noun): a small single story building of simple or crude construction, serving as a poor, rough, or temporary house or shelter.
On Jun.19.2009 at 02:40 PM
Mark’s comment is:
I like this logo, it's certainly better than the crayontastic one tyhat they have now.
I'm glad I'm not the only one who noticed this new logo. It has appeared on the top of it's recent Pizza boxes, and on some ads at my Pizza Hut. Pizza Hut has to go back to it's roots in order to be great again. Back to what made it famous, PIZZA.
However it's pizza isn't the best I've tasted better pizza at many local pizza places.
The logo is an improvement, it finally doesn't look ameteurish like the previous logo. Which is hideous.
On Jun.19.2009 at 02:52 PM
Mark’s comment is:
I like this logo, it's certainly better than the crayontastic one that they have now.
I'm glad I'm not the only one who noticed this new logo. It has appeared on the top of it's recent Pizza boxes, and on some ads at my Pizza Hut. Pizza Hut has to go back to it's roots in order to be great again. Back to what made it famous, PIZZA.
However it's pizza isn't the best I've tasted better pizza at many local pizza places.
The logo is an improvement, it finally doesn't look ameteurish like the previous logo. Which is hideous.
On Jun.19.2009 at 03:12 PM
Morning Toast’s comment is:
Branding is the least of Pizza Hut's problems, honestly. The new design/logo/name would be great if it *wasn't* a rebranding attempt.
Pizza Hut is spending too much time expanding beyond their specialty - pizza - and that will bite them in the ass, regardless what they call themselves.
"The Hut" - psssh, whatever.
"Well, well, if it isn't Lone Star and his sidekick, Puke" ~ Pizza the Hut
On Jun.19.2009 at 03:52 PM
Joey V’s comment is:
Besides Jabba the Hut, I just picture some bro snowboarder saying, "Hey brah, let's go to the Hut for some gnar za."
On Jun.19.2009 at 03:58 PM
Jef’s comment is:
Doug, on Cape Cod we call Cumberland Farms "Cumbies" but never just "Cumby." I haven't heard/seen their marketing around that, but how tone deaf if they aren't using an 's'.
I agree with the comments about them becoming a parlor again. Northeast chain Papa Gino's has similarly strayed from it's roots of being a parlor and was rumored to have a new parlor concept in the works, but I never saw it come to fruition. Seems our more, cheaper, faster culture doesn't want it.
On Jun.19.2009 at 04:28 PM
Paul’s comment is:
As someone pointed out on another forum...
Josh’s comment is:
The horizontal arrangement seems weird. Something about the roof next to the type makes me think "The Hut" collapsed...
On Jun.19.2009 at 07:30 PM
Paul Cooley’s comment is:
Oh man oh man. This whole strategy reminds me of my private christian middle school principal. He tried so hard to be the "cool" principal and have spiky hair and talk middle school slang. Even then at the very trough of my pubescent awkwardness, I couldn't bear to acknowledge him when he approached me and my spiky haired fellow anime enthralled buddies.
What a horrible trip down memory lane.
Thanks Pizza Hat.
On Jun.20.2009 at 06:20 AM
Scott’s comment is:
To further expand upon my comment about Pizza Hut returning to its "parlor" roots. Frankly, delivery pizza is terrible ... but cheap. Local pizza joints have capitalized on this by providing much better product, sometimes as a take-out/delivery/but often as a sit-down experience. Therefore, the gap in the franchising market ... the one that Pizza Hut used to OWN ... is the sit-down, family style pizza parlor (Godfather's, Pizza Inn, Noble Roman's all competed in the same franchised-pizza parlor-space, to a smaller degree). Anybody remember Noble Roman's would show movies, and you could watch the guys make pizza from the big presentation window?
In this day and age of skitzo attention spans, and delivery "everything" Pizza Hut should return to the family. They'll NEVER be able to compete on delivery and price ... there's no margin. They're getting taken to the cleaners by the local folks as a sit-down pizza parlor. Mainly because the product is now inferior (it didn't used to be in the 80s) and the environment is dirty, poorly lit, and downright disgusting in many locations across the country.
Frankly, this is one of the most mismanaged brands in the history of franchising. This brand can thrive in small towns where there IS NO New Yorker/Italian family/Chicagoan transplant to start the local joint. But, instead, they redesign the logo and think everything's okay.
It's not.
On Jun.20.2009 at 08:51 AM
Diane Faye Zerr’s comment is:
Not sure if I understand the shortening to just "The Hut" but in my younger days the roof supported the mark in the logo and it made sense. But these days their stores are popping up in strip malls, plazas, quick-marts and various places that just don't allow them to make the connection between logo and architecture.
It's sad that they are no longer able to do that and in fact most of those "hut" style buildings are closing down and being repurposed for other businesses – but in my eyes I still see the hut as I pass by.
On a side not I found this gem on Flickr:
Adam’s comment is:
No one calls it that
I don't see why it's necessary to make such a definitive statement because you and the people you know don't use it, seems childish.
I call it that often. I hear people use it regularly. I can see it being used in advertisements and when I hear hut I would think of pizza, then a straw hut, and then maybe jabba the hut. I wonder if some of you haven't seen the movie a few too many times.
On Jun.20.2009 at 07:22 PM
becca’s comment is:
the pizza hut in my town still looks like this:
(amherst, ma)
On Jun.21.2009 at 03:06 AM
Jonathan’s comment is:
This is at least the second time I've heard of some major company rebranding themselves for "the text message generation." First was the SciFi Channel rebranding as "SyFy" ("[T]his is how you'd text it[!]") and now this.
These "txt fr1endly" brandings strike me as being a rehash of everyone naming themselves "dot-com" ten years ago, leading inevitably to ever so cliche laden "1-800-Flowers.com".
Can this fad collapse please?
On Jun.21.2009 at 08:41 AM
Dan Warner’s comment is:
Federal Express to FedEx:
3 syllables shaved off
Kentucky Fried Chicken to KFC
3 Syllables shaved off
International House of Pancakes to IHOP
7 syllables shaved off
Pizza Hut to The Hut
1 syllable shaved off
But what makes this "The Hut" incarnation sound a false note, at least to me, is the fact that it doesn't seem to be an organic, authentic, customer-based evolution of the brand's name... (Or do teens go, "Yo, ma, I'm goin' to hang out down at the Hut.")...more likely (I suspect), this came out of an afternoon boardroom session with folks of limited vision trying, like a bland, unsure, follower kid in high school, to differentiate through copying everyone else.
On Jun.21.2009 at 11:34 AM
Peter Vidani’s comment is:
They may as well call it The Hat because that's what the logo looks like.
On Jun.21.2009 at 06:36 PM
Jacob’s comment is:
1. Pizza Hut will also be saved by stopping the use of prefab pizza crusts and going back to crust hand-tossed on the premises.
2. The roof icon in the logo always bothers me when it is used on a building that does not have the old roof (like, every new Pizza Hut). Of course, I grew up in the 80s when the local Pizza Hut was actually GOOD, when it had a red roof and red curtains in the windows, and I would like just once to recreate that experience ...
On Jun.22.2009 at 10:10 AM
Jason Laughlin’s comment is:
As someone who hails from the town that headquarters Yum! Brands (The parent of "The Hut") and Papa John's, this just highlights the flailing about that Pizza Hut has been doing for the last decade-and-a-half.
Papa John's has moved in and dominated the delivery pizza market, and in the process has learned who they are and stuck with it. Pizza Hut in an effort to compete in the arena has done nothing but water down both their brand and customer experience. Some of this may be due to the fact that their parent company is in the traditional fast food industry (others under the Yum! umbrella are KFC, Taco Bell, and Long John Silvers). However in my estimation they are aspiring to be something they never were in the first place.
Secondly, if you are going to identify yourself as "The Hut" doesn't that mean you are trying to reference the roots of the company and play off the architectural motif we all remember? If so, why in god's name wouldn't you be working this into the new architecture. With a place called "The Hut" the architecture is practically as important as the mark itself (which I agree is an improvement). These folks are just too schizo at this point to be taken seriously.
On Jun.22.2009 at 11:07 AM
Vinnie Vincent’s comment is:
If you are going to criticize this move you better watch out or Pizza's gonna send out for YOU!
On Jun.22.2009 at 12:26 PM
Mark’s comment is:
becca, you're lucky that your Pizza Hut still looks like that. I used to have one that looked just like that on East Main Street in Torrington, CT. Then they stupidly moved to a smaller delivery only location. I hated them for that.
It became an italian restaurant after Pizza Hut left. Now it sits empty to this day.
On Jun.22.2009 at 12:59 PM
VonK’s comment is:
The Pizza Hut I used to work at is now a bar called "Sassy's" frequented almost entirely by older women. They bricked over all the windows and painted the outside the most soul-sucking beige. It still looks like a Pizza Hut, though, which is more than I can say for any delivery-only shop in a strip mall.
The Hut has gone off the rails. They need to get back to what they did best, if it's not too late.
On Jun.22.2009 at 03:37 PM
Jess’s comment is:
I think the biggest problem is that they are walking away from a well-established identity. It seems weak. As for application, when you search for pizza in your area (online or hard-copy) will "The Hut" come up or are they alienating potential customers? No matter what else they serve, they are know for pizza and there is nothing wrong with that. Embrace your identity instead of trying to convince people that you are something different.
I have never heard anyone refer to it as "the hut" either.
On Jun.22.2009 at 05:55 PM
Tez’s comment is:
Firstly no eats at "PIZZA HUT" anymore because they went the cheap route to compete with dominos and now make crappy pizzas if you can call them that. Make Pizzas like they were made when we were kids in the 70's and 80's and they may get somewhere. Its called value adding, seems Pizza Hut has forgotten this.
As for "The Hut" I associate a hut as a feeble sheltering structure normally located on tropical islands not associated with pizzas. Let me guess they're not planning to make Pizzas any more? Pizza Hut Sack your marketing co/dept. they're morons!
As for the logo nice try if it were the 80's. Get with the times! I don't mind the roof icon used but the typography is very tired.
On Jun.22.2009 at 07:42 PM
orangetiki’s comment is:
Oh joy, a drop shadow how original....
This re branding is LAME. It's trying to be hip by shortening their own company name to something with a "hook" so teenagers sound cool when saying it. Don't forget the slight irregular H to gap all the extra negative space as if someone used duct tape to cover a hole in the side of their car. The red on red with a SLIGHT outline around their trademark logo means it is hard to see, and harder to reproduce. I can see a lot of the uniforms coming out irregular thanks to the ass-hat who thought this would be a good idea.
All in all, this artwork leaves a horrible taste in my mouth. Worse then any rumor about how bad Pizza Hut's pizza actually is. Take your branding out of the meeting room, and find a real designer who can do this company justice.
On Jun.23.2009 at 11:54 AM
Mark’s comment is:
Although I believe this logo is an improvement compared to the previous 1999-2009 logo it STILL can't touch the coolness of the 1968-1999 Pizza Hut logo. That one's still my favorite of them all.
On Jun.23.2009 at 01:04 PM
Mark’s comment is:
Although it's an improvement the H in Hut is butt ugly, it looks like a backwards 4. I can do without the underline as well.Fix the godawful roof shape that was transplanted from the previous logo PLEASE it looks hideous!
the whole thing looks like it came from the 1980's which is bad.
I suggest a redo in the coming years.
BTW what typeface is this? it looks bad and something I'd want to avoid when typing something on the computer.
You know what forget this being a so called improvement, the only thing that prevents me from calling this an abomination is that it replaces the but ugly 1999 Pizza Hut logo. I would have preferred that they gone back to something similar to the 1968-1999 logo. There I said it.
On Jun.23.2009 at 01:58 PM
Mark’s comment is:
Although it's an improvement the H in Hut is butt ugly, it looks like a backwards 4. I can do without the underline as well.Fix the godawful roof shape that was transplanted from the previous logo PLEASE it looks hideous!
the whole thing looks like it came from the 1980's which is bad.
I suggest a redo in the coming years.
BTW what typeface is this? it looks bad and something I'd want to avoid when typing something on the computer.
You know what forget this being a so called improvement, the only thing that prevents me from calling this an abomination is that it replaces the butt ugly 1999 Pizza Hut logo. I would have preferred that they gone back to something similar to the 1968-1999 logo. There I said it.
From one butt ugly logo to another butt ugly logo wow what an improvement NOT!
On Jun.23.2009 at 02:04 PM
anonima’s comment is:
@Dan Warner
but don't overlook:
WorldWideWeb to www
shaved off? er...six syllables ADDED...
there's no accounting for success?
Andrew’s comment is:
This is only the first step.
Long John Silvers will change their name to "The John"
:-D
On Jun.24.2009 at 12:45 AM
avisualperson’s comment is:
you should also remember when Pizzeria Uno's (now Uno's Chicago Grill) did the same thing about 4 years ago. Pizza Hut is just late, is all.
On Jun.24.2009 at 08:34 AM
aidrenegade’s comment is:
About a year ago here in the UK Pizza Hut tried to rebrand itself as Pasta Hut to make out it sold more healthy food. Didn't last long but they advertised the fact on TV for a month I think.
On Jun.24.2009 at 09:30 AM
Aniko Hill’s comment is:
At first I was on the fence about this idea, but aesthetics aside I am now thinking this is smart positioning for their brand. It gets rid of the limitations on their product placed by their previous name. We'll see if it works!
On Jul.02.2009 at 01:20 PM
Eric’s comment is:
The H in the logotype reminds me of a severely obese corpse being rolled onto an autopsy table. Not a good branding strategy.
On Jul.02.2009 at 08:36 PM
Roy Hodges’s comment is:
The Hut? The logo? Did the designer actually look at the store's exterior wall BEFORE designing the logo? It's sitting in empty space! Food is meant to fill, this signage and design says to me...
"I'm still going to be hungry when I eat here..." Pizza Hut was as short as it should be. The words are just as much part of the logo and design as the typeface and layout.
Sorry, I'm not buying food at the Hut - it leaves me hungry.
On Jul.06.2009 at 08:10 PM
Anonymous’s comment is:
far better than the sloppy 90's logo that needed a remake.
On Jul.08.2009 at 01:25 PM
Comments in Brand New, V1.0 have been closed.
