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dg3’s comment is:
That's funny. At first, I didn't even notice they were different.
Too early in the morning I guess.
=]
On May.13.2008 at 09:35 AM
the truth’s comment is:
CEASE AND DESIST!
you are confusing potential consumers!
On May.13.2008 at 09:41 AM
Andrew Meyer’s comment is:
Whoa! Funny, but I feel like that should be wrong, for some reason. Nice work.
On May.13.2008 at 10:00 AM
Romeo’s comment is:
interesting experiment
On May.13.2008 at 10:27 AM
littletinyfish’s comment is:
Wow! Talk about de-valuing Macintosh! It brings to light just how cheap McDonald's feels. That's hilarious and terrible!
On May.13.2008 at 11:26 AM
Phillip’s comment is:
Interesting experiment indeed, but Mario should have a read about typography and how to properly apply it. No hate though.
On May.13.2008 at 11:34 AM
Daniel Campos’s comment is:
This is to everybody:
THE WORK OF MARIO IS AMAZING. NOBODY OF US MADE SOME LIKE IT. SO, DON'T SPEAK ILL OF WORK HIM!!!
On May.13.2008 at 12:04 PM
Darrin Crescenzi’s comment is:
I will not speak ill of work him.
On May.13.2008 at 12:48 PM
Darrin Crescenzi’s comment is:
That said, some these are really brilliant. I'm especially intrigued by the Microsoft / Apple experiment… it's just so wrong that it's right.
On May.13.2008 at 12:51 PM
Kosal Sen’s comment is:
See some more logoplay here:
http://johnlangdon.net/logoplay.html
On May.13.2008 at 01:03 PM
Mr Posen’s comment is:
How is this interesting?
Evan Rowe’s comment is:
I'd have to say the mashups for HSBC and Sony were my favorites.
Also, the Windows Vista/VW mashup seems to come with an extra pinch of dastardliness...Its as though the moment they were paired up, all the happy and friendly was stripped out of the VW logo and all that remained was the "German" part.
On May.13.2008 at 01:28 PM
dg3’s comment is:
"I will not speak ill of work him."
lol Darrin.
On May.13.2008 at 02:28 PM
Daniel Campos’s comment is:
Guys, you don't understand the work's reason.
Mario made this work to show how a logotype have power to send off to mark yours.
Even you read "Microsoft" you know that logo is Machintosh from.
Do you understand now?
On May.13.2008 at 02:31 PM
justen’s comment is:
Oh. I understand now?
On May.13.2008 at 03:33 PM
Mr Posen’s comment is:
Daniel, a logotype or symbol has very little 'power' itself, apart from aesthetic appeal. To paraphrase Paul Rand, a logo derives its meaning from the quality of the thing it symbolizes, not the other way around.
agrayspace’s comment is:
This is also funny and Related
On May.13.2008 at 05:06 PM
rek’s comment is:
Everyone 'gets' it, don't worry, angry Brazilian guy.
On May.13.2008 at 05:12 PM
Rossana Fischer’s comment is:
Rossana dizendo wow e tocando a musiquinha do Senna
:-)
Mario Amaya’s comment is:
Thanks for the posting and commentary!
I didn't understand Phillip's comment. One of the reasons for undertaking the project was that I am myself a type designer. I was very aware that, in order to the visual puns to work, type had to look completely authentic. Therefore I was very strict and sticked to the exact way in which type is used in the original logos. That implied extensive letter redrawing and even mimicking certain mistakes on the part of the original designers.
On May.13.2008 at 08:55 PM
Jerry Kuyper’s comment is:
Mario,
Don't mind Philip, he was probably hoping you would fix all the existing logotypes which would have been counterproductive to you project.
"Wow! Talk about de-valuing Macintosh! It brings to light just how cheap McDonald's feels. That's hilarious and terrible!"
For me, the most interesting question is if the golden arches were on all of the exquisite Apple/Mac products we have used for over twenty years and the Apple logo was wrapped around Big Macs from the beginning - would we still feel the same about the Apple and McDonalds logos?
On May.13.2008 at 10:57 PM
AL’s comment is:
It's a very interesting experiment. Especially Microsoft, which started to look more friendly but in the same time it felt so wrong! Mr Posen has it right, no matter what logo, the quality of the product/service will eventually shine through it.
On May.14.2008 at 06:37 AM
ML’s comment is:
Interesting indeed.
And agrayspace very funny things too.
On May.14.2008 at 08:23 AM
Peter Whitley’s comment is:
The mashups are only really interseting when there's some kind of associated conflict or irony. The sophisticated Macintosh nested in the very unsophisticated McDonalds. The Adobe/Apple also suggests some kind of relationship between the brands. However, what's the subtext of GM/IBM? That's the one I don't "get."
I mean, aside from being a demonstration of amusing appropriation, of course.
On May.14.2008 at 09:11 AM
Armin’s comment is:
[Last comment removed]
That's enough of the "ill work" comments, please. I would like to see anyone whose second language is Portuguese, that you don't practice daily, to try and write a flawless sentence. Pretty disrespectful too.
On May.14.2008 at 11:59 AM
Darrin Crescenzi’s comment is:
@ Jerry Kuyper
I know you're being rhetorical, but it's as good a moment as any to reiterate Posen's Paul Rand paraphrase from above:
"… a logo derives its meaning from the quality of the thing it symbolizes, not the other way around."
It raises an interesting question about the quality of brand identity verus quality of product/service provided. Would we cherish Apple so much if their identity was crap, so long as their products remained top-notch?
Perhaps a bad example, since their aestheic and function are so perfectly interdependent, but at least it gets me thinking. I love designing identities, but this sort of reminds you how small a piece of the puzzle they really can be.
On May.14.2008 at 12:09 PM
Mr Posen’s comment is:
"Jerry Kuyper’s comment is:
For me, the most interesting question is if the golden arches were on all of the exquisite Apple/Mac products we have used for over twenty years and the Apple logo was wrapped around Big Macs from the beginning - would we still feel the same about the Apple and McDonalds logos?"
Well no, logo and brand reputation are not independent. The form of the McDonald's logo is not ugly, what it has come to represent is.
On May.14.2008 at 12:58 PM
Jerry Kuyper’s comment is:
I spend a considerable amount of time promoting the importance of visual identity to prospects and clients. I met my match when the Former Executive and Artistic Director at Carnegie Hall told me:
“I want to hear beautiful music when I look at our new logo.”
It became clear he wasn't expecting us to bring a boom box to the next meeting and I realized we needed to set more realistic expectations of what a logo could accomplish.
During our next meeting I responded:
"The new logo will never equal the historic grandeur or have the acoustical magic of Carnegie Hall. However, if you select a logo and use it effectively, it will come to symbolize Carnegie Hall over time."
Unfortunately he was replaced before he selected a logo.
On May.14.2008 at 03:37 PM
Armin’s comment is:
Vicente Montelongo sends us these mashups:
Daniel Campos’s comment is:
"rek’s comment is:
Everyone 'gets' it, don't worry, angry Brazilian guy."
So "get" one.
On May.15.2008 at 11:23 AM
Mario Amaya’s comment is:
Hey! New batch of logos here:
http://marioav.blogspot.com/2008/05/logo-mashups-part-2.html
Mr Posen’s comment is:
Mario, these are great, thanks.
I prefer the 'mashups' that mix names and symbols of brands within the same or similar industries.
I think this is a far more interesting semiotic study.
On May.16.2008 at 12:11 PM
David B.’s comment is:
Some idle time:
On May.18.2008 at 09:07 PM
Goffredo Puccetti’s comment is:
Very interesting experiment indeed.
Thanks
G.
On May.19.2008 at 11:51 AM
designabiffita’s comment is:
The psycho-babble term for these mash-ups is cognitive dissonance
I would like to coin the term "brandvestite" for these as it is more entertaining than mash-up. It is one Brand dressing up as another.
I personally like JFKFC...
On May.19.2008 at 05:06 PM
debbie millman’s comment is:
Lacostco is the funniest thing I have ever seen.
On May.22.2008 at 01:34 PM
Dan Magyar’s comment is:
If you liked those, check mine out at logoleyes.blogspot.com/
On Oct.11.2008 at 09:01 AM
Alex’s comment is:
I think this is a very good example of how much we tie an organization to their perceived identity, and not their actual product. People work perception, not actuality.
On Dec.31.2008 at 06:01 PM
Gregg’s comment is:
Re: the truth's comment
They are already confused.
On Jan.26.2009 at 12:46 AM
Justin’s comment is:
Hey, so the HSBC one is killing me,, what is it actually?
On Apr.08.2009 at 05:07 PM
Mario Amaya’s comment is:
Justin, the HSBC mashup refers to the São Paulo soccer team (http://www.saopaulofc.net/v4/). And Intel was mixed with Itaú, Brazil's largest private bank (http://www.itau.com.br/).
On Apr.13.2009 at 07:12 AM
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