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— “666” has to be in the logo.
— A brand name has to be developed. (Think “Zoloft”, “Viagra” or “Crestor.”)
— Must use “Red”. (Satan owns this color. Sorry “Target” and “Coke.”)
— Spend no more than 30 minutes on it. (Have work to do.)
— Approach it like a corporate client.
— No cliches. (Think “Devil Horns” and “Trident.”)
So, Von, you would show the devil just two options?
Jump to Most Recent Comment
Everyone but you’s comment is:
Cool. Literally (reminds of fan blades).
Naming works too. Red is Luscious.
On May.09.2008 at 10:48 AM
L.E.’s comment is:
Turn back from the influence of the devil and turn to God! Don`t joke with this things. The Bible is right, foolish people joke with sin, are blind and must repent quicly...until it`s not too late!
On May.09.2008 at 11:01 AM
MADPHILL’s comment is:
Magnificent job with this quickie.
On the 'cool' comment. I thought you were being facetious, because cool is definitely not what you would want for this mark.
HOWEVER, a fan rotates clockwise to blow air, and counter-clockwise yields a reverse airflow which is PERFECT for this mark because it suggests a pulling or sucking into the "eye" of the "666" like a spiraling vortex to H-E-double hockey sticks. The creative use of the 3 numerals to pull off a unified and memorable mark with concept as deep (pun intended) as this blows my mind. NICE!
I thought it was brilliant. IF Von planned this I love/hate him even more now for being so damned awesome in 30 minutes or less.
On May.09.2008 at 11:42 AM
Frank ’s comment is:
I love the way he's used the spiraling sixes. Very nice for 30 min exercise. And Lucius and red are very appropriate.
His client might have been a bit deceptive during the initial meeting. The use of sixes as Satan's brand mark is actually a trademark infringement. This has created tons of brand confusion over the centuries for people, although I'm sure he didn't mind. The text quoted in the client brief (Rev 13:18) states clearly that the number "666" is the number of Man, not Satan. Crafty client eh? It's just recently that he's been exposed.
For a little additional brand background on this number, 666 simply represents "incompleteness" of man in spirit, soul, and body. Contrast this with God's brand number on Christ, the second man/Adam, which is 777 or complete in spirit, soul and body.
It gets a bit tricky when you look at the application of the mark 666. The beast (I'm sure he was present at the initial meeting) seems to plaster this logo on everybody. Only, it's not a literal mark on your hand and forehead or even little barcodes and microchips, this would be too crude for the client. What the beast (a.k.a. sin) is doing with the 666 mark is influencing the way people think (forehead) and act (hands). In other words, if you don't think with man's mind or act out of man's incomplete nature, you won't be able to function (buy and sell) on this earth. Clever eh? That's some serious branding!
On May.09.2008 at 11:58 AM
Jeff’s comment is:
gah! Change the cropping on the thumbnail, please!
On May.09.2008 at 12:00 PM
Steve Killen’s comment is:
I think the devil may have issue with this purely because his number is acutally 616 (info straight from the mouth of Stephen Fry). I'd imagine he would be a nightmare client on purpose anyway.
On May.09.2008 at 12:34 PM
Von Glitschka’s comment is:
L.E.,
I quote from MAD Magazine: "God loves us, that proves he has a sense of humor."
Hope you don't watch any Disney movies.
stock_illustration’s comment is:
This identity looks like hell.
On May.09.2008 at 12:38 PM
Hedge’s comment is:
My 15 minute shot at it.
Scott Lerman’s comment is:
Bloody hell...
Armin’s comment is:
> gah! Change the cropping on the thumbnail, please!
The header images for the In Briefs are always cropped to encourage going to the source and getting the full picture -- pun intended.
On May.09.2008 at 06:17 PM
Juggling Man’s comment is:
Wicked!
On May.09.2008 at 06:24 PM
nicetype’s comment is:
If Devil's logo really exists, then there must be a God's logo as well! Keep the faith!
On May.09.2008 at 06:43 PM
Joel’s comment is:
Looks like Von figured out a way to monetize the notion of selling his soul to the devil. Way to go! Let's hope in this case, the logo work was Von's end of the bargain and not his soul.
I'd be careful though Von, you may be skating a little close to his competitor's Trinity™ logo (or maybe that was intentional). I hear His team of trademark lawyers in stellar.
Armin’s comment is:
> If Devil's logo really exists, then there must be a God's logo as well! Keep the faith!
Designed by Strange Attractors for Onomatopee.
marko savic’s comment is:
Joel: God is from Ontario?
Oscar Bjarna’s comment is:
I made a GOD logo for a book that never came out. "Celebrities logos" or something like that.
Idea: "God smiles down on us but if you cross him he'll kick you ass"
On May.10.2008 at 05:23 AM
Oscar Bjarna’s comment is:
I think that if the devil had an identity he would be classy suit-wearing bastard with somthing like this on his business card.
(name from Isaiah 27:1)
On May.10.2008 at 05:54 AM
Eric Lim’s comment is:
The Sneaker that walks in hell.. :D
ckck’s comment is:
Here's my stab at it. Fun!
The devil would of course have a limited liability company, no? :D
On May.10.2008 at 01:03 PM
Sam Sherwood’s comment is:
Strangely enough, if you look in the negative space the logo creates, there are actually devil horns. Obviously, the third horn represents man, or some equally abstract theme meant to cover up the need for said horn.
Accidental, or damned obstinate?
On May.10.2008 at 02:21 PM
Hayes Image’s comment is:
The unholiest design shall always be the swoosh...
Michael’s comment is:
Simply stated a beautiful mark, brilliant...
On May.11.2008 at 02:26 AM
cmkg’s comment is:
Talk about idle hands...
On May.11.2008 at 08:22 PM
D’s comment is:
Sorry, but it was the easiest image to grab—does this mean jockey is showing us an underlying theme? :D
On May.13.2008 at 02:23 PM
Amanda’s comment is:
My slightly derivative contribution...
Charles Crowley’s comment is:
Oscar Bjarna said:
"I think that if the devil had an identity he would be classy suit-wearing bastard with somthing like this on his business card."
And his check would probably bounce.
On May.15.2008 at 10:54 AM
c-lo’s comment is:
Dude, you redid the Jockey logo. Coincidence???
On May.16.2008 at 11:12 AM
Monostereo’s comment is:
Actually, 616 is the number of the beast:
"as reported that scholars at Oxford University using advanced imaging techniques[9] had been able to read previously illegible portions of the earliest known record of the Book of Revelation, from the Oxyrhynchus site, Papyrus 115 or P115, dating to the mid to late third century. The fragment gives the Number of the Beast as 616 (chi, iota, stigma), rather than the majority text 666 (chi, xi, stigma)."
http://en.wikipedia.org/wiki/Number_of_the_Beast_(numerology)
This is also discussed on Radiolab in the section on Ancient Garbage: http://www.wnyc.org/shows/radiolab/episodes/2007/07/29
On May.18.2008 at 11:30 AM
Anti-Fool’s comment is:
I don't listen to preachers just like I don't listen to fools. The only turmoil in this world are people who force-preach religion into someone's life when unasked. If one feels strongly about something, I believe a person should run with it. Don't fear a person who believes in being saved by the darkness but fear the act of crossing their path.
-Religous Yuppies are what created this world of war and disappointment.
Stay away
On Jul.14.2008 at 10:44 AM
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