NOTE: This is an archived version of the first incarnation of Brand New. All posts have been closed to comments. Please visit underconsideration.com/brandnew for the latest version. If you would like to see this specific post, simply delete _v1 from the URL.

To my surprise, Brand New has been steamrolling over identity work for almost a year now and it’s been non-stop, so I just wanted to take a quick moment to acknowledge our newest regular contributors and give them an official welcome. John Feldhouse, Joe Marianek and Ryan Hembree were all lured by the siren song of the rebrand and now spend their precious free time presenting identities for everyone to enjoy. Welcome, fellas. In other housekeeping announcements, I would also like to point you to our newly redesigned headquarters page at underconsideration.com which, as Joe rightly pointed out, smells like pumpkin pie. Hope you enjoy it. And finally, a corny yet heartfelt Thank You to everyone that comments and visits day in and day out.

By Armin on Aug.21.2007 in Graphics Industry › Link

Pumpkin pie is delicious...

I'm loving the new homepage! The use of subtle elements, the organization of content, and the fine-tuning of type is awesome. One of the nicest web page layouts I'd have to say. Simply gorgeous!

Then again, I am partial to a touch of orange and plenty of white ;)

Thank YOU for putting in all this hard work for us to enjoy.

L.

I'll second L. Vazguez's comment. I'm usually just a voyeur on the UnderConsideration family of sites, but I'll definitely say something this time to let Byrony, Armin and all the contributors know how much I appreciate their efforts. I've recently experienced the challenge of creating blogs with intelligent and relevant content and discourse. It ain't no picnic. Thanks a gajillion for these valuable resources.

Your efforts are greatly appreciated!

Wonderful new layout!

I would have to agree with Joe on the scent of the new homepage. Pumpkin pie, cinnamon, cloves, pine-freshness (not like Pine-sol, more like a new car air-freshener in the crisp, winter air), and I think I detect a pinch of childlike wonder. I hear that costs a lot.

That sucks! Try again.

Great work.
Keep rocking out.

I do like the colors and the attempt is quite nice, but the page is much MUCH too busy. I frequent the site and find the homepage a bit mind-numbing to surf through. Cut back on text a bit and I believe the overall look and feel will improve even more. Using "teasers" and shorter tag lines will do your page much justice.

I wish the link to brandnew was higher up. As your screen shot displays, it's easy to miss. I think Speak Up, Quipsologies and BrandNew should all be on equal footing.

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