This one comes with little background or explanation, and it may be somewhat old — a quick test, if you are interested, is doing a Google image search for “[blank] logo” and if the logo is fresh it won’t come up as it hasn’t circulated the web enough. But enough about searches. Let’s talk swooshes, gradients and bold, uppercase italics with strokes around them. AdvoCare, “a premier health and wellness company offering more than 70 exclusive nutritional and skincare products” has definitely undergone a transformation… Perhaps to demonstrate the power of their products? The old logo looked more like car insurance or healthcare for senior citizens, whereas the new logo has caught the case of Logo Sportsitis — where icons and type become pointy, italicized and multi-stroked — to appeal to the health- and fitness-conscious. (Although maybe to a fault?) Unlike other sports logos, that are at least carefully crafted, AdvoCare’s looks cheap and like a knock-off you wouldn’t want to put into your digestive system.

Thanks to Lance Ford for the tip and Colorado Avalanche comparison.

By Armin on May.15.2007 in Nutrition › Link