In October of last year Brink’s Home Security, the 26-year-old consumer and residential division from security and protection company Brink’s, was spun off as its own company and went public. As part of the agreement, Brink’s Home Security would have three years to drop “Brink’s” from its name. This week the company announced its name change to Broadview Security.

By Armin on Jul.02.2009 in Lifestyle › Link

As far as brand associations and alliances go, motorcycles may inspire some of the most fervent, committed and passionate. You may have in your closet both nike and adidas sneakers but you don’t have both Harley-Davidson and BMW bikes — or a Ducati — in your garage. In 2007 the Italy-based Ducati had announced that, through the “Ducati Industrial Plan,” between 2008 and 2010 they would release ten new motorcycles (which I am guessing is a lot) and as part of this push they have released a new logo.

By Armin on Nov.05.2008 in Lifestyle › Link

I am by no means looking into retirement yet, but it’s never too early to start thinking about it. At least that’s what the 49-year-old AARP — don’t call it American Association of Retired Persons— is hoping for. AARP, in their words, is “dedicated to enhancing quality of life for all as we age” by “[leading] positive social change and delivering value to members through information, advocacy and service.” To be honest, I’m not quite sure I fully get what they do, but over 35 million people (who are members) do and, if Baby Boomers do plan on retiring at some point, AARP is guessing another 35 million people will too by 2015.

By Armin on Feb.11.2007 in Lifestyle › Link

What better way to shake off a stint at minimal security prison and the failure of a show that was worse than its Trump-led counterpart than with a new identity? Yes, there are better ways. Truth is, and snarkiness aside, Martha Stewart’s empire seems like it never missed a beat, and this new identity is so in tune with the “Martha Look” that its evolution is as seamless and easy-looking as making squirrel-shaped centerpieces out of cloth napkins.

By Armin on Jan.10.2007 in Lifestyle › Link