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Opinion BY Armin


CNBC Prime goes After Dudes

CNBC Prime Logo, New

Launched this past March, CNBC Prime is a new programming block — like, say, Cartoon Network’s Adult Swim or Cinemax’s Max After Dark — of both documentary and reality original shows to air during primetime (8:00 to 11:00 pm). During the day and early evening, CNBC continues its programming focusing on business news and providing real time market coverage and financial information, that has attracted an affluent, male following primed for the content and look and feel of CNBC Prime. The logo and on-air package that provide a clear contrast between day and night were designed by New York, NY-based Gretel.

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Entry Information

DATE: Apr.29.2013|POSTED BY: Armin|CATEGORY: Entertainment | COMMENTS:

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Friday Likes BY Armin


Friday Likes 42

Friday Likes

All Likes stroke my fancy today. Wait… that sounds terrible. But you get the point.

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Entry Information

DATE: Apr.26.2013|POSTED BY: Armin|CATEGORY: Friday Likes | COMMENTS:

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Opinion BY Armin


UConn’s Academics and Athletics Come Together

UConn Logo, Before and After

Established in 1881, the University of Connecticut is one of the leading public research universities in the U.S., attracting over 30,000 students to its six campuses. Additionally, its athletics team, the Huskies, have won 15 NCAA national team championships in the Division I, mainly through their women’s basketball team. Earlier this month the university first announced a new logo to be adopted organization-wide that would also reflect a marketing name change to UConn and later introduced a revised athletics identity, both designed by — guess who? — the Nike Graphic Identity Group.

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Entry Information

DATE: Apr.25.2013|POSTED BY: Armin|CATEGORY: Education | COMMENTS:

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Opinion BY Armin


Not your Grandparents’ Korean Record Label

YG Entertainment Logo, Before and After

Established in 1996, YG Entertainment is a record label and talent agency based in Seoul, South Korea. It handles everything from casting and talent scouting, to recording and distribution, to artist management, to concert production, to online promotion. Specializing in hip-hop and the now popular K-pop, YG Entertainment represents dozens of artists, most notably due to recent popularity, PSY. Earlier this year YG introduced a revised logo and overhauled identity designed by Seoul-based Plus X. (Although there are plenty of images in this post, this is an edited version of the full range of images that can be seen here).

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Entry Information

DATE: Apr.24.2013|POSTED BY: Armin|CATEGORY: Entertainment | COMMENTS:

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Opinion BY Armin


Acumen’s Manifesto as Logo

Acumen Logo, Before and After

Established in 2001, Acumen (previously Acumen Fund) is a non-profit organization that “raises charitable donations to invest in companies, leaders, and ideas that are changing the way the world tackles poverty.” Acumen invests in companies with a focus on operations in East Africa, West Africa, India, Pakistan or Latin America in the sectors of agriculture, energy, education, health, housing, or water and, most importantly, that they make a product or deliver a service that addresses a critical need for the poor. Over the weekend, Acumen shortened its name, introduced a new identity designed by London-based johnson banks, and launched a new website by briteweb.

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Entry Information

DATE: Apr.23.2013|POSTED BY: Armin|CATEGORY: Non-Profit | COMMENTS:

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Opinion BY Armin


:idden H

Novant Health Logo, Before and After

Established in 1997 with the merger of three institutions, Novant Health is network of physician clinics, outpatient centers, and hospitals that serves the states of North Carolina, Virginia, South Carolina, and Georgia. Headquartered in Winston-Salem, NC, it consists of more than 1,100 physicians and 24,000 employees at more than 450 locations and is one of the top 25 integrated health systems in the United States. This month Novant Health introduced a new identity designed by New York, NY-based Prophet.

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Entry Information

DATE: Apr.22.2013|POSTED BY: Armin|CATEGORY: Health | COMMENTS:

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Friday Likes BY Armin


Friday Likes 41

Friday Likes

This Friday is all about food and chefs and restaurants. So come on in and please wait to be seated.

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Entry Information

DATE: Apr.19.2013|POSTED BY: Armin|CATEGORY: Friday Likes | COMMENTS:

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Opinion BY Armin


Giving Cancer the Finger

The Why Foundation Logo, New

Established in 2012, The Why? Foundation (W?F for short) was founded by cancer survivor Allison W. Gryphon, a novelist and filmmaker, with the goal to “help alleviate the fear and empower people to learn more and to fight” through a real and honest way to talking about cancer. It supports people “through their cancer fight on the ground level, day-to-day, hour-to-hour, minute-to-minute.” Allison is also working on the aptly titled documentary, What the F@#- is Cancer? And Why Does Everybody Have It?. A new identity for the foundation, introduced in February, was designed by New York, NY-based Safari Sundays.

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Entry Information

DATE: Apr.18.2013|POSTED BY: Armin|CATEGORY: Health | COMMENTS:

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Announcement BY Armin


Introducing UC.Quarterly

UC.Quarterly

Very excited to introduce UC.Quarterly, a publication of UnderConsideration, printed quarterly, with a hand-picked summary of the most interesting, relevant, and simply fun-to-see projects published each quarter across our blogs — Brand New, For Print Only, Art of the Menu, and Quipsologies. It’s 48 pages packed with 70 projects printed as a mini newspaper by Newspaper Club and hand-bound in unused makeready and test sheets from Rohner Letterpress, Classic Color, and Doe Eyed that have all been painstakingly rubber-stamped by us — pretty much no cover is alike. UC.Q is available as single issue or 4-issue subscription. More details here and way more photos here.

Entry Information

DATE: Apr.17.2013|POSTED BY: Armin|CATEGORY: Announcement | COMMENTS:

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Opinion BY Armin


Palestine Says

Palestinian Museum Logo, New

Breaking ground last week and set to open in the Fall of 2014 as a project of the Welfare Association, the Palestinian Museum in Birzeit, Palestine, is “dedicated to the exploration and understanding of the culture, history and society of Palestine and the Palestinian people.” Along with exhibits, the museum will engage in research, education programs, and cultural events through its hub in Birzeit as well as through local and international partnerships and its digital platform. The museum’s identity has been designed by London-based venturethree. An extended brochure can be found here (PDF).

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Entry Information

DATE: Apr.17.2013|POSTED BY: Armin|CATEGORY: Culture | COMMENTS:

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